College Degrees to Consider if You Want to Work in Social Media

  While a college degree isn't always necessary to pursue a social media career, it can be an important factor in many related jobs. Which college degrees are...
Google Plus Strategies, Benefits, Drawbacks, How-to Tips and Videos

Google Plus Strategies, Benefits, Drawbacks, How-to Tips and Videos

No one would argue that the primary reason we must use Google Plus is because Google has tied using it into where your site may rank in...

Businesses: How to Deal with Social Media Trolls

Google has them. So does Apple, McDonald’s, Walmart (oh boy, do they have them), and the list goes on. No, we aren’t talking about delighted shareholders or...
social-media

Social Media Productivity Versus Interruptions: Bane or Boon?

Add to the continual arguments attempting to answer the question, "can humans can multi-task effectively" or should focus on one thing at a time this new question: Are...

The 10 marketing skills needed in 2018

A modern digital marketer, is like a Jack (or Jill) of all trades, having to be flexible, adaptable and knowledgeable in more areas than one. Here are some...
Social Media Consulting Challenges [Plus Infographic]

Social Media Consulting Challenges [Plus Infographic]

Consulting engagements are growing by leaps and bounds and you can expect that to continue because of the complexity social media adds to all things marketing related. Experience...

The Value of Private Conversations

Sometimes it feels as though online privacy is a thing of the past. And while years in the PR world made me well aware of the value...

Why Spamming Social Media Won’t Get You Very Far

Spam. Eww. Who wants it, right? Unfortunately spam isn't confined to email inboxes. It's rampant in the world of social media. These days spam comes in all...

The Timeline of Social Media from 2002 – 2018 [Infographic]

The end of the year 2002 saw the development of the modern social media platform LinkedIn. By the time of its launch in 2003, nobody could have...

Measuring the ROI of Social Media (infographic)

Today’s marketers know that a solid social media strategy is key to a brand’s success—but precisely how to measure the ROI remains unclear. While many businesses are...

Most Popular

Must Read