The Social Media Time Split: Where Should You Spend Your Time?

Social media can be effective both for personal and business networking (and even for marketing). But there are so many social media sites and tools that it...
Slactivists Activists ~ Can Social Media Drive Real Change?

Slactivists Activists ~ Can Social Media Drive Real Change?

Matthew Fields over at Social Media Chimps shared his insights into slacktivism: "People who are considered slacktivists make an impact, not because of the amount of effort or time they...

Using Income Data to Better Direct Your Social Media Strategy

Social media usage is thought to be an almost universal habit nowadays. Everyone is on Facebook, right? But upon looking a little closer, researchers have found plenty...

The Timeline of Social Media from 2002 – 2018 [Infographic]

The end of the year 2002 saw the development of the modern social media platform LinkedIn. By the time of its launch in 2003, nobody could have...

Implications of Social Media on Immigration

There’s no denying that social media has changed the way people around the world conduct everything from their personal relationships to their business transactions. We find, sustain...
The Best and Worst Social Media Campaigns to Copy / Avoid

The Best and Worst Social Media Campaigns to Copy / Avoid

Social media has been making waves for a number of years in the marketing world. However, since last year businesses have increased their efforts to make social...

The Value of Private Conversations

Sometimes it feels as though online privacy is a thing of the past. And while years in the PR world made me well aware of the value...

Do You Need To Strengthen Your Social Media Security?

Social media has transformed the way we communicate, connect and collaborate with each other. Considering the fact that you’re reading this article online, I am almost certain...
Is Facebook Doing Enough to Stop the Prying Eyes of Employers?

Is Facebook Doing Enough to Stop the Prying Eyes of Employers?

As you probably know, a hot topic in the social media world over the last couple of months is the fact that employers (and some colleges and...

How Social Media Works: A Look at Human Psychology

People use social media a lot today. And I mean A LOT. I'm constantly checking my Twitter account, wondering what status messages have changed on FB... wondering...

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