“Gurus” and Other Social Media Monsters

You probably come across many different kinds of social media creatures over the course of your week -- through work, personal networking, or whatever draws you to...

The Value of Private Conversations

Sometimes it feels as though online privacy is a thing of the past. And while years in the PR world made me well aware of the value...
Social Proof Manipulation, Censorship and Propaganda

Social Proof Manipulation, Censorship and Propaganda

Almost invisible to most, the manipulation of social proof is extremely dangerous because people are easily influenced by perceived positions, i.e., what others think about important issues. Have...

The 10 marketing skills needed in 2018

A modern digital marketer, is like a Jack (or Jill) of all trades, having to be flexible, adaptable and knowledgeable in more areas than one. Here are some...
Social Media News: MySpace Deletes Blogs; Yahoo Purchases Tumbler

Social Media News: MySpace Deletes Blogs; Yahoo Purchases Tumblr

Apparently these sites do not consider the years and hours of research and thought their users put into what they share on them valuable enough to at...

Tweets are getting longer – but does that change anything?

Tom Basgil explores whether or not Twitter's biggest change to the platform to date really is a game changer. Recently, Twitter announced one of its biggest changes to...
Social Media Intensifies Bullying But We CAN Prevent It

Social Media Intensifies Bullying But We CAN Prevent It

Bullying was bad enough when it could only be done one on one or in small groups in person. Social Media makes bullying so much worse because...
Google Plus Strategies, Benefits, Drawbacks, How-to Tips and Videos

Google Plus Strategies, Benefits, Drawbacks, How-to Tips and Videos

No one would argue that the primary reason we must use Google Plus is because Google has tied using it into where your site may rank in...

Best Practices For Engaging Your Social Media Profiles

2010 brought on a year of social media marketing for companies of all types around the world. As we enter into 2011, social media marketing is expected...
Social Media Consulting Challenges [Plus Infographic]

Social Media Consulting Challenges [Plus Infographic]

Consulting engagements are growing by leaps and bounds and you can expect that to continue because of the complexity social media adds to all things marketing related. Experience...

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