Measuring the ROI of Social Media (infographic)

Today’s marketers know that a solid social media strategy is key to a brand’s success—but precisely how to measure the ROI remains unclear. While many businesses are...

The Timeline of Social Media from 2002 – 2018 [Infographic]

The end of the year 2002 saw the development of the modern social media platform LinkedIn. By the time of its launch in 2003, nobody could have...

Implications of Social Media on Immigration

There’s no denying that social media has changed the way people around the world conduct everything from their personal relationships to their business transactions. We find, sustain...

The Best Times and Days to Post on Facebook, Instagram and Twitter – infographic

More and more companies are utilizing social media for their marketing purposes. Posting regularly can help you to reach a wide variety of audiences, keep loyal customers...

Latest Trends In Social Media Marketing B2B And B2C – #Infographic

There’s no doubt that social media has transformed marketing and when it comes to promotion through social media channels, B2B and B2C marketers are considered to have...

The 10 marketing skills needed in 2018

A modern digital marketer, is like a Jack (or Jill) of all trades, having to be flexible, adaptable and knowledgeable in more areas than one. Here are some...

Businesses: How to Deal with Social Media Trolls

Google has them. So does Apple, McDonald’s, Walmart (oh boy, do they have them), and the list goes on. No, we aren’t talking about delighted shareholders or...

The Importance of Boundaries on Social Media (Especially for People Who Use Drugs and...

Are you a fan of Al Green records? (If you didn’t get that reference, think “Scooby snacks,” “happy vegetables,” or “the devil’s lettuce.”) Did that cause an...

Tweets are getting longer – but does that change anything?

Tom Basgil explores whether or not Twitter's biggest change to the platform to date really is a game changer. Recently, Twitter announced one of its biggest changes to...

Content Marketing Takeaways From Star Wars

The Force has awakened and with it, the enthusiasm of Star Wars fans old and new. Star Wars: The Force Awakens already pulled in a record-breaking $6.5...

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