4 Ways to Use TikTok for Business

Throughout the last few years, TikTok has quickly become one of the most popular social media platforms in the world. With over 1 billion users, TikTok is responsible for setting the top trends across nearly all industries. The app, which allows users to short videos lasting no more than 2 minutes, might seem difficult for businesses to use due to the app’s unique nature. The truth is, TikTok is one of the most profitable social platforms for all brands and companies and has many features specific to business accounts that can be a helpful promotional tool.

Here are some ways that you can use TikTok to grow your business.

  1. Creative Relevant Content
    Using TikTok viral trends and sounds is one of the best ways to increase brand awareness and exposure as the TikTok algorithm will bring your videos to a wider audience than you could reach on other platforms such as Instagram. This is also a great way to show your employees’ creative sides, and to add a little fun to your marketing strategy.
  2. Use Hashtags
    Hashtags are an easy way for videos to become discovered on TikTok. Using the hashtag #fyp will get you on the For You Page of users around the world, and using trending or viral hashtags will also help you gain exposure. Also, be sure to use relevant hashtags for your brand; for example, ThriveMD might use the hashtag #StemCellTherapy.
  3. Add Trending Audio
    Audio trends on TikTok have the instant ability to go viral. Using a trending sound on any video, will once again gain exposure and allow you to reach a large audience. This is one of the easiest ways to gain exposure on the app while creating any type of content you want.
  4. Post Consistently
    The key to success on TikTok is by posting on the app consistently. Posting one or two short videos each day might seem like a lot of work, but it is relatively easy to do with a little preparation and is one of the best ways to increase your chances of exposure on the app.

Getting into the swing of using TikTok can be difficult, especially for businesses – as the biggest social media platform in the world, however, it is an important tool for marketing your business. Use these 4 simple tips to increase exposure on TikTok and watch your company grow.


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