You’re a Social Media Whatsit? – An Overabundance of Social Media Job Titles

Social media buzzwords are all around us — Web 2.0, engagement, community, conversation, influencers, and countless others. But have you realized how much social media buzzwords have infiltrated Human Resources? Social media job titles seem to be all the rage, although for the life of me I can’t imagine why.

To be honest I’ve used a few of these. I used to be a social media consultant through my online PR firm. And I’m currently a professional blogger (although definitions vary from anyone running a business-oriented blog or getting paid anything at all to blog to those earning a full-time living from blogging — I go with the latter definition). That’s a part of the problem though. We’re at a point where it seems like everyone is defining these social media job titles so differently that in the end they mean little to nothing. Are we simply caught up in social media stardom, or are we more lost in trying to explain what we do? And what are your thoughts on some of the more “interesting” (read: ego-centric) social media job titles out there — from czar to guru? Check out the list below to see what kinds of social media job titles are out there and being advertised these days.

Here’s a collection of 75 social media job titles from the descriptive to the downright silly. We put this list together from sources including other blogs, Facebook, LinkedIn, and job search sites. Each of these jobs in some way involved the management of a company’s social media use and participation.

  1. Analytics Manager
  2. App Designer / Developer
  3. Blog Editor
  4. Blogger / Pro Blogger / Professional Blogger
  5. Blogger-in-Chief
  6. Brand Ambassador
  7. Brand Champion
  8. Brand & Project Manager
  9. Brand Promoter
  10. Client Engagement Manager
  11. Client Services Coordinator, Online / Social Media
  12. Community Content Outreach Coordinator
  13. Community Data Guerrilla
  14. Community Manager
  15. Content Manager – Strategic Marketing
  16. Content Strategist
  17. Conversation Manager
  18. Director of Enterprise Communications
  19. Director of Integrated Media
  20. Director of PR & Social Media
  21. Director of Social Media
  22. Director of Social Media Communications
  23. Director of Social Media Strategy
  24. Digital Marketing Manager
  25. Digital Media Coordinator
  26. Digital Media Strategist
  27. Digital PR Consultant
  28. Digital / Social Media Strategist
  29. Ghost Blogger
  30. Head of Search Marketing
  31. Idea Inventor
  32. Internet Media Associate
  33. IT & Telecom Consultant
  34. Leadership Trainer
  35. Marketing Communications Specialist
  36. Mobile Social Media Developer
  37. Multi-media Communications Specialist
  38. Multi-media Journalist
  39. New Media Coordinator
  40. New Media Developer
  41. New Media Specialist
  42. Online Community and Social Media Czar
  43. Product Evangelist
  44. Podcaster
  45. Search and Social Media Optimizer
  46. Serial Entrepreneur
  47. Social & Digital Media Manager
  48. Social Impact Manager
  49. Social Media Activist
  50. Social Media Advocate
  51. Social Media Analyst
  52. Social Media Attorney
  53. Social Media CFO
  54. Social Media Community Manager
  55. Social Media Consultant
  56. Social Media Coordinator
  57. Social Media Evangelist
  58. Social Media Expert
  59. Social Media Guru
  60. Social Media Lead
  61. Social Media Marketer
  62. Social Media Manager
  63. Social Media Missionary
  64. Social Media Monitor
  65. Social Media Music Publicist
  66. Social Media Professional
  67. Social Media Representative
  68. Social Media Rockstar
  69. Social Media Specialist
  70. Social Media Strategist
  71. Social Networks Designer
  72. Tweeter / Ghost Tweeter
  73. Underground Band Promoter & Event Planner
  74. Virtual Worlds Developer
  75. Youth Marketing Manager

So how many of these social media job titles do you think will still be around in a few years’ time? Will social media work be rolled more into other jobs or remain separate? I’m sure there are many other social media job titles floating around that I didn’t come across from recent postings. Have you seen any that caught your attention? Share them in the comments below.


  1. Stan
  2. Philly70
  3. Socorro
  4. Kasey
  5. Kasey


3 Ways to Determine the Value of Social Media Marketing
7 Twitter Marketing Blunders You Must Avoid
The Importance of Monitoring Comments Too
Donโ€™t Make These Mistakes When Launching Your Blog
Blogs Forums Geolocation Microblogging Social Bookmarking Social Networks
How old are your social media profile pictures? Study finds average profile photo is 2 years old
7 tips on finding your next property using social media
Donโ€™t Make These Mistakes When Launching Your Blog