Social Media: DIY or Hire a Pro?

Whether you plan to use social media for better PR outreach, marketing, or just listening to what customers have to say, the social media tools you use...

The Social Media Lifecycle

I don't make it a big secret that I'm not a fan of Facebook. Yet I don't let the hype about the site get me down too...
Social Media Consulting Challenges [Plus Infographic]

Social Media Consulting Challenges [Plus Infographic]

Consulting engagements are growing by leaps and bounds and you can expect that to continue because of the complexity social media adds to all things marketing related. Experience...

How Social Media Works: A Look at Human Psychology

People use social media a lot today. And I mean A LOT. I'm constantly checking my Twitter account, wondering what status messages have changed on FB... wondering...

Are Analytics Services Sharing Your Personal Browsing History?

A huge part of social media measurement involves studying the Web analytics of your blog (or your company's blog). There are numerous free and subscription-based services available...

The Timeline of Social Media from 2002 – 2018 [Infographic]

The end of the year 2002 saw the development of the modern social media platform LinkedIn. By the time of its launch in 2003, nobody could have...

3 Ways to Use Social Media to Set Your New Year’s Resolutions

It's hard to believe we're already nearing the end of this year. But that also means we're on the verge of starting a new year, with new...
social-media

Social Media Productivity Versus Interruptions: Bane or Boon?

Add to the continual arguments attempting to answer the question, "can humans can multi-task effectively" or should focus on one thing at a time this new question: Are...

Why Spamming Social Media Won’t Get You Very Far

Spam. Eww. Who wants it, right? Unfortunately spam isn't confined to email inboxes. It's rampant in the world of social media. These days spam comes in all...

Using Income Data to Better Direct Your Social Media Strategy

Social media usage is thought to be an almost universal habit nowadays. Everyone is on Facebook, right? But upon looking a little closer, researchers have found plenty...

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