Almost invisible to most, the manipulation of social proof is extremely dangerous because people are easily influenced by perceived positions, i.e., what others...
While a college degree isn't always necessary to pursue a social media career, it can be an important factor in many related jobs....
There are good reasons to keep your business active in social media. They include everything from gathering customer feedback and offering more immediate...
Three Ways to Create a “Coming Soon” Page in WordPress
Your company’s new website isn’t ready to launch yet, but you want to start promoting your brand. You’re on social media. You have an email newsletter and...
Build Better Customer Relationships with These Online Tools
Your customers aren’t just endless supplies of money looking to pad your profit margin. They’re people. And people value relationships and trust. Having good customer relationships is...
4 Golden Rules Businesses Should Follow on Social Media
While it may feel like businesses have been using social media platforms like Facebook for ages now, the reality is that most professional accounts are fewer than...
The Easy Way Get Your Videos Rank High In Google
"I need to start a YouTube channel. Those guys are making millions!"
This is something that a friend and colleague of mine said to me about a year...
Measuring the ROI of Social Media (infographic)
Today’s marketers know that a solid social media strategy is key to a brand’s success—but precisely how to measure the ROI remains unclear. While many businesses are...
