Measuring Social Media ROI Using Timelines ~ Retweets are NOT Conversions!

Social Media has a bad reputation for not having measurable ROI - for good reason. There really is no way to directly measure the impact of what...

What to Look for in a Social Media Consultant

There are good reasons to keep your business active in social media. They include everything from gathering customer feedback and offering more immediate support to increasing word...

Facebook Promoted Posts: Case Studies Suggest Distribution Fraud

Social Media is full of pitfalls caused by misleading statistics. Facebook is reporting higher engagement; however, two case studies designed to determine whether it made sense to...
Social Proof Manipulation, Censorship and Propaganda

Social Proof Manipulation, Censorship and Propaganda

Almost invisible to most, the manipulation of social proof is extremely dangerous because people are easily influenced by perceived positions, i.e., what others think about important issues. Have...
Slactivists Activists ~ Can Social Media Drive Real Change?

Slactivists Activists ~ Can Social Media Drive Real Change?

Matthew Fields over at Social Media Chimps shared his insights into slacktivism: "People who are considered slacktivists make an impact, not because of the amount of effort or time they...
stumbleupon

StumbleUpon Apps for iPads, iPhones and Android

While long time users of StumbleUpon are just finally getting over their heartbreak over having so much they had stored there for years unceremoniously deleted, and StumbleUpon...

College Degrees to Consider if You Want to Work in Social Media

  While a college degree isn't always necessary to pursue a social media career, it can be an important factor in many related jobs. Which college degrees are...

101 Social Media Tools for Social Media Marketing and More

Credit: fredcavazza via Flickr It doesn't make sense to jump in and use all new social media tools that come along just because everyone else is or because...

Presidential Debates, Politics – Damaging to Your Social Reputation?

Somewhere during my life I remember being advised that one should avoid discussing business and politics. I'm not sure if that was related to business or all...
Stupid Social Media Mistakes Regular People Make. Did You?

Stupid Social Media Mistakes Regular People Make. Did You?

Hold on to your hats because what I write here is going to make some people squirm. In fact, I've decided in 2013 my most appropriate title...

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