How Social Media Is Changing the World

Before social media, almost everyone relied on the major media for news. What they saw on television and in the movies, or heard on the radio, or...
Social Media Intensifies Bullying But We CAN Prevent It

Social Media Intensifies Bullying But We CAN Prevent It

Bullying was bad enough when it could only be done one on one or in small groups in person. Social Media makes bullying so much worse because...
pinterest

Pinterest Marketing Tips for Businesses and Blogs

Owners of businesses and blogs need to take a serious look at Pinterest because it can and does drive sales. Further down in this post I will...

Measuring Social Media ROI Using Timelines ~ Retweets are NOT Conversions!

Social Media has a bad reputation for not having measurable ROI - for good reason. There really is no way to directly measure the impact of what...

Social Media Feeding Frenzies Raise Awareness and Drive Change

Many people are hoping to go viral someday - or even today!  It does happen, but very rarely does it happen organically without an organized plan to...

Presidential Debates, Politics – Damaging to Your Social Reputation?

Somewhere during my life I remember being advised that one should avoid discussing business and politics. I'm not sure if that was related to business or all...
Stupid Social Media Mistakes Regular People Make. Did You?

Stupid Social Media Mistakes Regular People Make. Did You?

Hold on to your hats because what I write here is going to make some people squirm. In fact, I've decided in 2013 my most appropriate title...
Social Media Consulting Challenges [Plus Infographic]

Social Media Consulting Challenges [Plus Infographic]

Consulting engagements are growing by leaps and bounds and you can expect that to continue because of the complexity social media adds to all things marketing related. Experience...

How to Manage Multiple Social Media Identities (Without Feeling Like You Have Multiple Personalities)

Do you have just one social media presence that encompasses both professional and personal networks, or do you have more than one? As a writer who works...

101 Social Media Tools for Social Media Marketing and More

Credit: fredcavazza via Flickr It doesn't make sense to jump in and use all new social media tools that come along just because everyone else is or because...

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