Social MEdia: Are YOU Selfless or Part of the ME Generation?

Social Media parallels life so it reflects the same human vices we exhibit in the physical: I love this cartoon because it shows the ME is every Social...

How to Manage Multiple Social Media Identities (Without Feeling Like You Have Multiple Personalities)

Do you have just one social media presence that encompasses both professional and personal networks, or do you have more than one? As a writer who works...
Instagram Users Revolt Over Who Owns Their Photos

Instagram Users Revolt Over Who Owns Their Photos

When Facebook claimed ownership of all the images Instagram users have uploaded, public reaction was swift and Facebook backed down the same day. Facebook has completely removed the offending...

How to Decide Which Social Networks are Most Important to YOU

Most people are doing too much online, but accomplishing too little. Unless you have clear goals and prioritize where you spend your time that is bound to...

Measuring Social Media ROI Using Timelines ~ Retweets are NOT Conversions!

Social Media has a bad reputation for not having measurable ROI - for good reason. There really is no way to directly measure the impact of what...

Facebook Promoted Posts: Case Studies Suggest Distribution Fraud

Social Media is full of pitfalls caused by misleading statistics. Facebook is reporting higher engagement; however, two case studies designed to determine whether it made sense to...

Is Social Media Killing Personal Relationships?

Is the bite-sized world of social media leading to bite-sized and unsubstantial personal relationships? This was a question I asked myself recently when looking at some of...
Social Media Consulting Challenges [Plus Infographic]

Social Media Consulting Challenges [Plus Infographic]

Consulting engagements are growing by leaps and bounds and you can expect that to continue because of the complexity social media adds to all things marketing related. Experience...
Slactivists Activists ~ Can Social Media Drive Real Change?

Slactivists Activists ~ Can Social Media Drive Real Change?

Matthew Fields over at Social Media Chimps shared his insights into slacktivism: "People who are considered slacktivists make an impact, not because of the amount of effort or time they...

The Future of Niche Social Networking

For years I've been singing the praises of niche outreach and waiting to see niche social networking overtake general social networks (like Facebook) with the public. I'm...

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