Stupid Social Media Mistakes Regular People Make. Did You?
Hold on to your hats because what I write here is going to make some people squirm. In fact, I've decided in 2013 my most appropriate title...
6 Ways to Beat Social Media Burnout
Social media channels are great for promoting your business, but Twitter, Facebook and Google+ can also be a huge drain on your time. It is easy to...
How to Decide Which Social Networks are Most Important to YOU
Most people are doing too much online, but accomplishing too little. Unless you have clear goals and prioritize where you spend your time that is bound to...
The Problem with Facebook; Why YouTube Will Dominate
The problem with Facebook is that they have turned us all into advertisers. Facebook's business model is a "misalignment of incentives" according to Derek Muller of the...
Social Proof Manipulation, Censorship and Propaganda
Almost invisible to most, the manipulation of social proof is extremely dangerous because people are easily influenced by perceived positions, i.e., what others think about important issues.
Have...
Google Plus Strategies, Benefits, Drawbacks, How-to Tips and Videos
No one would argue that the primary reason we must use Google Plus is because Google has tied using it into where your site may rank in...
Do We Really Need More Social Networks?
Over the last couple of months I've received more pitches than usual from owners of fledgling social networking websites. They want me to promote them on one...
Big Changes Coming Soon on Social Implications
Social Media has been with us for years now - but people still have questions:
Which social networks matter most?
Am I just wasting my time?
How can I get...
Facebook Promoted Posts: Case Studies Suggest Distribution Fraud
Social Media is full of pitfalls caused by misleading statistics. Facebook is reporting higher engagement; however, two case studies designed to determine whether it made sense to...
The Three R’s of Creating Great Content: Reduce, Release and Re-package
The easiest, by far the most natural (and for many people) the most effective way to succeed in social media marketing is by creating and distributing great...
