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Pinterest Marketing Tips for Businesses and Blogs

Owners of businesses and blogs need to take a serious look at Pinterest because it can and does drive sales. Further down in this post I will...

Measuring Social Media ROI Using Timelines ~ Retweets are NOT Conversions!

Social Media has a bad reputation for not having measurable ROI - for good reason. There really is no way to directly measure the impact of what...

Facebook Promoted Posts: Case Studies Suggest Distribution Fraud

Social Media is full of pitfalls caused by misleading statistics. Facebook is reporting higher engagement; however, two case studies designed to determine whether it made sense to...

How to Manage Multiple Social Media Identities (Without Feeling Like You Have Multiple Personalities)

Do you have just one social media presence that encompasses both professional and personal networks, or do you have more than one? As a writer who works...
Progressive Insurance Reform: Use Social Media to Reform Them

Progressive Insurance Reform: Use Social Media to Reform Them

Brand management is definitely more challenging since the advent of social media because social media savvy bloggers or musicians that know how to create videos or even...

6 Ways to Beat Social Media Burnout

Social media channels are great for promoting your business, but Twitter, Facebook and Google+ can also be a huge drain on your time. It is easy to...
Social Media Intensifies Bullying But We CAN Prevent It

Social Media Intensifies Bullying But We CAN Prevent It

Bullying was bad enough when it could only be done one on one or in small groups in person. Social Media makes bullying so much worse because...

The Easy Way Get Your Videos Rank High In Google

"I need to start a YouTube channel. Those guys are making millions!" This is something that a friend and colleague of mine said to me about a year...
Social Proof Manipulation, Censorship and Propaganda

Social Proof Manipulation, Censorship and Propaganda

Almost invisible to most, the manipulation of social proof is extremely dangerous because people are easily influenced by perceived positions, i.e., what others think about important issues. Have...

Social Media Censorship Imminent? Executive Orders for Internet Kill Switch

While we have social media - and before it gets any more censored than it already is - we can choose to use it simply as yet...

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