Measuring Social Media ROI Using Timelines ~ Retweets are NOT Conversions!

Social Media has a bad reputation for not having measurable ROI - for good reason. There really is no way to directly measure the impact of what...
Social Media Consulting Challenges [Plus Infographic]

Social Media Consulting Challenges [Plus Infographic]

Consulting engagements are growing by leaps and bounds and you can expect that to continue because of the complexity social media adds to all things marketing related. Experience...
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StumbleUpon Apps for iPads, iPhones and Android

While long time users of StumbleUpon are just finally getting over their heartbreak over having so much they had stored there for years unceremoniously deleted, and StumbleUpon...

How Social Networks Are Restoring Our Human Connections

  Social networks are restoring to us what television stole from us: relationships and community. Ever since people started sitting connected to the "boob tube" they became disconnected...
Progressive Insurance Reform: Use Social Media to Reform Them

Progressive Insurance Reform: Use Social Media to Reform Them

Brand management is definitely more challenging since the advent of social media because social media savvy bloggers or musicians that know how to create videos or even...

6 Ways to Beat Social Media Burnout

Social media channels are great for promoting your business, but Twitter, Facebook and Google+ can also be a huge drain on your time. It is easy to...

“Gurus” and Other Social Media Monsters

You probably come across many different kinds of social media creatures over the course of your week -- through work, personal networking, or whatever draws you to...

Social Media Feeding Frenzies Raise Awareness and Drive Change

Many people are hoping to go viral someday - or even today!  It does happen, but very rarely does it happen organically without an organized plan to...

How to Manage Multiple Social Media Identities (Without Feeling Like You Have Multiple Personalities)

Do you have just one social media presence that encompasses both professional and personal networks, or do you have more than one? As a writer who works...

How to Decide Which Social Networks are Most Important to YOU

Most people are doing too much online, but accomplishing too little. Unless you have clear goals and prioritize where you spend your time that is bound to...

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