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Best G+ Communities Make Using Google Plus Productive

I mentioned in Google Plus Strategies, Benefits, Drawbacks, How-to Tips and Videos that up until last week I had not discovered an effective way to use G+...

Facebook Promoted Posts: Case Studies Suggest Distribution Fraud

Social Media is full of pitfalls caused by misleading statistics. Facebook is reporting higher engagement; however, two case studies designed to determine whether it made sense to...
Google Plus Strategies, Benefits, Drawbacks, How-to Tips and Videos

Google Plus Strategies, Benefits, Drawbacks, How-to Tips and Videos

No one would argue that the primary reason we must use Google Plus is because Google has tied using it into where your site may rank in...

Social Media Feeding Frenzies Raise Awareness and Drive Change

Many people are hoping to go viral someday - or even today!  It does happen, but very rarely does it happen organically without an organized plan to...
Social Media Consulting Challenges [Plus Infographic]

Social Media Consulting Challenges [Plus Infographic]

Consulting engagements are growing by leaps and bounds and you can expect that to continue because of the complexity social media adds to all things marketing related. Experience...
Instagram Users Revolt Over Who Owns Their Photos

Instagram Users Revolt Over Who Owns Their Photos

When Facebook claimed ownership of all the images Instagram users have uploaded, public reaction was swift and Facebook backed down the same day. Facebook has completely removed the offending...

Do We Really Need More Social Networks?

Over the last couple of months I've received more pitches than usual from owners of fledgling social networking websites. They want me to promote them on one...

How to Manage Multiple Social Media Identities (Without Feeling Like You Have Multiple Personalities)

Do you have just one social media presence that encompasses both professional and personal networks, or do you have more than one? As a writer who works...
Social Proof Manipulation, Censorship and Propaganda

Social Proof Manipulation, Censorship and Propaganda

Almost invisible to most, the manipulation of social proof is extremely dangerous because people are easily influenced by perceived positions, i.e., what others think about important issues. Have...
Is Facebook Doing Enough to Stop the Prying Eyes of Employers?

Is Facebook Doing Enough to Stop the Prying Eyes of Employers?

As you probably know, a hot topic in the social media world over the last couple of months is the fact that employers (and some colleges and...

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