Introducing Your Employees to Social Media
One of the biggest complaints throughout the corporate world these days it the amount of time employees are spending on social media websites, namely Facebook. While most...
Is “Content Marketing” the New Dirty Word in Social Media?
There's a new (well, sort of new) buzzword making the rounds these days. "Content marketing." Whether you've been doing it for years (under its other names) or...
Do We Over-Emphasize Social Media in Business?
This is a social media blog. We clearly love social media and feel it has value. But do businesses sometimes put too much emphasis on social media...
Will the Old Spice Guy Get Old?
You've certainly seen at least one Old Spice Guy video by now. (And if you haven't, get out from under your rock.) They have a thriving YouTube...
4 Golden Rules Businesses Should Follow on Social Media
While it may feel like businesses have been using social media platforms like Facebook for ages now, the reality is that most professional accounts are fewer than...
Popularity vs Influence in Blogging and Social Media: What’s the Difference?
You've heard about "influencers" right? That's a big buzz word especially in the blogosphere these days (and it has been for a couple of years). What exactly...
Who Controls Your Image on the Web?
Uh oh. I used that little taboo term in social media, didn't I? "Control." Companies want some level of control but customers don't want to be controlled....
You’re Invited: Social Media Implications Premiere
The honor of your presence is requested at the latest social (media) event of the season: the premiere of the new Social Implications blog.
Who: The Social Implications...
Do You Have to be a Kiss-Ass to Succeed in Social Media?
I'll be blunt with you. I can't stand kiss-asses. I refuse to be one. I hate it when newer folks in my niches do it to me....
Why Social Media Really Isn’t Changing PR
Every once in a while I come across an article talking about how social media is changing or "saving" or revolutionizing public relations in some way. Most...
