Introducing Your Employees to Social Media

One of the biggest complaints throughout the corporate world these days it the amount of time employees are spending on social media websites, namely Facebook. While most...

Is “Content Marketing” the New Dirty Word in Social Media?

There's a new (well, sort of new) buzzword making the rounds these days. "Content marketing." Whether you've been doing it for years (under its other names) or...

Who Controls Your Image on the Web?

Uh oh. I used that little taboo term in social media, didn't I? "Control." Companies want some level of control but customers don't want to be controlled....

You’re Invited: Social Media Implications Premiere

The honor of your presence is requested at the latest social (media) event of the season: the premiere of the new Social Implications blog. Who: The Social Implications...

Do You Have to be a Kiss-Ass to Succeed in Social Media?

I'll be blunt with you. I can't stand kiss-asses. I refuse to be one. I hate it when newer folks in my niches do it to me....

Why Social Media Really Isn’t Changing PR

Every once in a while I come across an article talking about how social media is changing or "saving" or revolutionizing public relations in some way. Most...

How NOT to Respond to Negative Feedback Online

There is plenty of advice out there about how to respond to negative feedback on blogs and other social media outlets when people speak out against you,...

Social Media Managers Can do More Harm Than Good

As companies big and small continue to move into social media to support other marketing and PR efforts, they're hiring social media managers to help lead the...

The “Right” Way to Use Social Media

Is anyone else tired of all of the conversations about who "owns" social media in business (or who should)? Okay. I know I'm not the only one....

3 Ways to Alienate Your Friends and Followers

You know that it's important to build your network or community when you use social media tools. But it's equally important that you maintain that community if...

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