Is “Content Marketing” the New Dirty Word in Social Media?

There's a new (well, sort of new) buzzword making the rounds these days. "Content marketing." Whether you've been doing it for years (under its other names) or...

Introducing Your Employees to Social Media

One of the biggest complaints throughout the corporate world these days it the amount of time employees are spending on social media websites, namely Facebook. While most...

Who Controls Your Image on the Web?

Uh oh. I used that little taboo term in social media, didn't I? "Control." Companies want some level of control but customers don't want to be controlled....

Popularity vs Influence in Blogging and Social Media: What’s the Difference?

You've heard about "influencers" right? That's a big buzz word especially in the blogosphere these days (and it has been for a couple of years). What exactly...

3 Ways to Alienate Your Friends and Followers

You know that it's important to build your network or community when you use social media tools. But it's equally important that you maintain that community if...

You’re Invited: Social Media Implications Premiere

The honor of your presence is requested at the latest social (media) event of the season: the premiere of the new Social Implications blog. Who: The Social Implications...

The Importance of Monitoring Comments Too

Don’t forget about the comments on social media! Comments can help boost your content and increase engagement so they can be just as important as a share...

Will the Old Spice Guy Get Old?

You've certainly seen at least one Old Spice Guy video by now. (And if you haven't, get out from under your rock.) They have a thriving YouTube...

Why Social Media Really Isn’t Changing PR

Every once in a while I come across an article talking about how social media is changing or "saving" or revolutionizing public relations in some way. Most...

Do We Over-Emphasize Social Media in Business?

This is a social media blog. We clearly love social media and feel it has value. But do businesses sometimes put too much emphasis on social media...

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