You’re Invited: Social Media Implications Premiere

The honor of your presence is requested at the latest social (media) event of the season: the premiere of the new Social Implications blog. Who: The Social Implications...

The Importance of Monitoring Comments Too

Don’t forget about the comments on social media! Comments can help boost your content and increase engagement so they can be just as important as a share...

Will the Old Spice Guy Get Old?

You've certainly seen at least one Old Spice Guy video by now. (And if you haven't, get out from under your rock.) They have a thriving YouTube...

4 Golden Rules Businesses Should Follow on Social Media

While it may feel like businesses have been using social media platforms like Facebook for ages now, the reality is that most professional accounts are fewer than...

Why Social Media Really Isn’t Changing PR

Every once in a while I come across an article talking about how social media is changing or "saving" or revolutionizing public relations in some way. Most...

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