Who Controls Your Image on the Web?

Uh oh. I used that little taboo term in social media, didn't I? "Control." Companies want some level of control but customers don't want to be controlled....

Will the Old Spice Guy Get Old?

You've certainly seen at least one Old Spice Guy video by now. (And if you haven't, get out from under your rock.) They have a thriving YouTube...
Decoding Feelings: What Emotions Are Most Powerful in Social Media?

Decoding Feelings: What Emotions Are Most Powerful in Social Media?

It's been said that content which evokes outrage is the most commonly shared through social media. It's also been said that good news spreads faster than bad news....

Why Social Media Really Isn’t Changing PR

Every once in a while I come across an article talking about how social media is changing or "saving" or revolutionizing public relations in some way. Most...

How Social Networks Are Restoring Our Human Connections

  Social networks are restoring to us what television stole from us: relationships and community. Ever since people started sitting connected to the "boob tube" they became disconnected...

Is “Content Marketing” the New Dirty Word in Social Media?

There's a new (well, sort of new) buzzword making the rounds these days. "Content marketing." Whether you've been doing it for years (under its other names) or...

Presidential Debates, Politics – Damaging to Your Social Reputation?

Somewhere during my life I remember being advised that one should avoid discussing business and politics. I'm not sure if that was related to business or all...

The “Right” Way to Use Social Media

Is anyone else tired of all of the conversations about who "owns" social media in business (or who should)? Okay. I know I'm not the only one....

How Social Media Is Changing the World

Before social media, almost everyone relied on the major media for news. What they saw on television and in the movies, or heard on the radio, or...

Which are the Most Social Colleges? [Infographic]

Whether you're a soon to be student, long-time alum longing for your college days, or somewhere in between, chances are college has been an important part of...

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