How NOT to Respond to Negative Feedback Online

There is plenty of advice out there about how to respond to negative feedback on blogs and other social media outlets when people speak out against you,...

Is “Content Marketing” the New Dirty Word in Social Media?

There's a new (well, sort of new) buzzword making the rounds these days. "Content marketing." Whether you've been doing it for years (under its other names) or...

Popularity vs Influence in Blogging and Social Media: What’s the Difference?

You've heard about "influencers" right? That's a big buzz word especially in the blogosphere these days (and it has been for a couple of years). What exactly...

Presidential Debates, Politics – Damaging to Your Social Reputation?

Somewhere during my life I remember being advised that one should avoid discussing business and politics. I'm not sure if that was related to business or all...

The “Right” Way to Use Social Media

Is anyone else tired of all of the conversations about who "owns" social media in business (or who should)? Okay. I know I'm not the only one....

3 Ways to Alienate Your Friends and Followers

You know that it's important to build your network or community when you use social media tools. But it's equally important that you maintain that community if...

How Social Media Is Changing the World

Before social media, almost everyone relied on the major media for news. What they saw on television and in the movies, or heard on the radio, or...

Do We Over-Emphasize Social Media in Business?

This is a social media blog. We clearly love social media and feel it has value. But do businesses sometimes put too much emphasis on social media...

Who Controls Your Image on the Web?

Uh oh. I used that little taboo term in social media, didn't I? "Control." Companies want some level of control but customers don't want to be controlled....
Decoding Feelings: What Emotions Are Most Powerful in Social Media?

Decoding Feelings: What Emotions Are Most Powerful in Social Media?

It's been said that content which evokes outrage is the most commonly shared through social media. It's also been said that good news spreads faster than bad news....

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