Decoding Feelings: What Emotions Are Most Powerful in Social Media?

Decoding Feelings: What Emotions Are Most Powerful in Social Media?

It's been said that content which evokes outrage is the most commonly shared through social media. It's also been said that good news spreads faster than bad news....

How Social Networks Are Restoring Our Human Connections

  Social networks are restoring to us what television stole from us: relationships and community. Ever since people started sitting connected to the "boob tube" they became disconnected...

Will the Old Spice Guy Get Old?

You've certainly seen at least one Old Spice Guy video by now. (And if you haven't, get out from under your rock.) They have a thriving YouTube...

Why Social Media Really Isn’t Changing PR

Every once in a while I come across an article talking about how social media is changing or "saving" or revolutionizing public relations in some way. Most...

Who Controls Your Image on the Web?

Uh oh. I used that little taboo term in social media, didn't I? "Control." Companies want some level of control but customers don't want to be controlled....

Introducing Your Employees to Social Media

One of the biggest complaints throughout the corporate world these days it the amount of time employees are spending on social media websites, namely Facebook. While most...

How NOT to Respond to Negative Feedback Online

There is plenty of advice out there about how to respond to negative feedback on blogs and other social media outlets when people speak out against you,...

You’re Invited: Social Media Implications Premiere

The honor of your presence is requested at the latest social (media) event of the season: the premiere of the new Social Implications blog. Who: The Social Implications...

The Importance of Monitoring Comments Too

Don’t forget about the comments on social media! Comments can help boost your content and increase engagement so they can be just as important as a share...

Do We Over-Emphasize Social Media in Business?

This is a social media blog. We clearly love social media and feel it has value. But do businesses sometimes put too much emphasis on social media...

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