4 Golden Rules Businesses Should Follow on Social Media

While it may feel like businesses have been using social media platforms like Facebook for ages now, the reality is that most professional accounts are fewer than...

The Importance of Monitoring Comments Too

Don’t forget about the comments on social media! Comments can help boost your content and increase engagement so they can be just as important as a share...

Do We Over-Emphasize Social Media in Business?

This is a social media blog. We clearly love social media and feel it has value. But do businesses sometimes put too much emphasis on social media...

The “Right” Way to Use Social Media

Is anyone else tired of all of the conversations about who "owns" social media in business (or who should)? Okay. I know I'm not the only one....

Popularity vs Influence in Blogging and Social Media: What’s the Difference?

You've heard about "influencers" right? That's a big buzz word especially in the blogosphere these days (and it has been for a couple of years). What exactly...

Will the Old Spice Guy Get Old?

You've certainly seen at least one Old Spice Guy video by now. (And if you haven't, get out from under your rock.) They have a thriving YouTube...

Introducing Your Employees to Social Media

One of the biggest complaints throughout the corporate world these days it the amount of time employees are spending on social media websites, namely Facebook. While most...

Which are the Most Social Colleges? [Infographic]

Whether you're a soon to be student, long-time alum longing for your college days, or somewhere in between, chances are college has been an important part of...

How NOT to Respond to Negative Feedback Online

There is plenty of advice out there about how to respond to negative feedback on blogs and other social media outlets when people speak out against you,...

Presidential Debates, Politics – Damaging to Your Social Reputation?

Somewhere during my life I remember being advised that one should avoid discussing business and politics. I'm not sure if that was related to business or all...

Most Popular

Must Read