Is “Content Marketing” the New Dirty Word in Social Media?

There's a new (well, sort of new) buzzword making the rounds these days. "Content marketing." Whether you've been doing it for years (under its other names) or...

Will the Old Spice Guy Get Old?

You've certainly seen at least one Old Spice Guy video by now. (And if you haven't, get out from under your rock.) They have a thriving YouTube...

Which are the Most Social Colleges? [Infographic]

Whether you're a soon to be student, long-time alum longing for your college days, or somewhere in between, chances are college has been an important part of...

Do You Have to be a Kiss-Ass to Succeed in Social Media?

I'll be blunt with you. I can't stand kiss-asses. I refuse to be one. I hate it when newer folks in my niches do it to me....

3 Ways to Alienate Your Friends and Followers

You know that it's important to build your network or community when you use social media tools. But it's equally important that you maintain that community if...
Decoding Feelings: What Emotions Are Most Powerful in Social Media?

Decoding Feelings: What Emotions Are Most Powerful in Social Media?

It's been said that content which evokes outrage is the most commonly shared through social media. It's also been said that good news spreads faster than bad news....

Do We Over-Emphasize Social Media in Business?

This is a social media blog. We clearly love social media and feel it has value. But do businesses sometimes put too much emphasis on social media...

Social Media Managers Can do More Harm Than Good

As companies big and small continue to move into social media to support other marketing and PR efforts, they're hiring social media managers to help lead the...

Presidential Debates, Politics – Damaging to Your Social Reputation?

Somewhere during my life I remember being advised that one should avoid discussing business and politics. I'm not sure if that was related to business or all...

Introducing Your Employees to Social Media

One of the biggest complaints throughout the corporate world these days it the amount of time employees are spending on social media websites, namely Facebook. While most...

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