Why Social Media Really Isn’t Changing PR
Every once in a while I come across an article talking about how social media is changing or "saving" or revolutionizing public relations in some way. Most...
3 Ways to Alienate Your Friends and Followers
You know that it's important to build your network or community when you use social media tools. But it's equally important that you maintain that community if...
Do We Over-Emphasize Social Media in Business?
This is a social media blog. We clearly love social media and feel it has value. But do businesses sometimes put too much emphasis on social media...
4 Golden Rules Businesses Should Follow on Social Media
While it may feel like businesses have been using social media platforms like Facebook for ages now, the reality is that most professional accounts are fewer than...
Which are the Most Social Colleges? [Infographic]
Whether you're a soon to be student, long-time alum longing for your college days, or somewhere in between, chances are college has been an important part of...
Will the Old Spice Guy Get Old?
You've certainly seen at least one Old Spice Guy video by now. (And if you haven't, get out from under your rock.) They have a thriving YouTube...
Popularity vs Influence in Blogging and Social Media: What’s the Difference?
You've heard about "influencers" right? That's a big buzz word especially in the blogosphere these days (and it has been for a couple of years). What exactly...
The “Right” Way to Use Social Media
Is anyone else tired of all of the conversations about who "owns" social media in business (or who should)? Okay. I know I'm not the only one....
Is “Content Marketing” the New Dirty Word in Social Media?
There's a new (well, sort of new) buzzword making the rounds these days. "Content marketing." Whether you've been doing it for years (under its other names) or...
Who Controls Your Image on the Web?
Uh oh. I used that little taboo term in social media, didn't I? "Control." Companies want some level of control but customers don't want to be controlled....
