Measuring the ROI of Social Media (infographic)

Today’s marketers know that a solid social media strategy is key to a brand’s success—but precisely how to measure the ROI remains unclear. While many businesses are...

The 10 marketing skills needed in 2018

A modern digital marketer, is like a Jack (or Jill) of all trades, having to be flexible, adaptable and knowledgeable in more areas than one. Here are some...

Special Education in Media: Good SEO, or No-Show?

Good search engine optimization (SEO) techniques vie for top rankings by using keywords to grab the attention of search engines like Google and Bing. Many website developers...

Latest Trends In Social Media Marketing B2B And B2C – #Infographic

There’s no doubt that social media has transformed marketing and when it comes to promotion through social media channels, B2B and B2C marketers are considered to have...
Is Facebook Doing Enough to Stop the Prying Eyes of Employers?

Is Facebook Doing Enough to Stop the Prying Eyes of Employers?

As you probably know, a hot topic in the social media world over the last couple of months is the fact that employers (and some colleges and...

Are Analytics Services Sharing Your Personal Browsing History?

A huge part of social media measurement involves studying the Web analytics of your blog (or your company's blog). There are numerous free and subscription-based services available...

Social Media: DIY or Hire a Pro?

Whether you plan to use social media for better PR outreach, marketing, or just listening to what customers have to say, the social media tools you use...

Businesses: How to Deal with Social Media Trolls

Google has them. So does Apple, McDonald’s, Walmart (oh boy, do they have them), and the list goes on. No, we aren’t talking about delighted shareholders or...

How Social Media Works: A Look at Human Psychology

People use social media a lot today. And I mean A LOT. I'm constantly checking my Twitter account, wondering what status messages have changed on FB... wondering...

The Social Media Time Split: Where Should You Spend Your Time?

Social media can be effective both for personal and business networking (and even for marketing). But there are so many social media sites and tools that it...

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