4 Golden Rules Businesses Should Follow on Social Media
While it may feel like businesses have been using social media platforms like Facebook for ages now, the reality is that most professional accounts are fewer than...
The Importance of Monitoring Comments Too
Don’t forget about the comments on social media! Comments can help boost your content and increase engagement so they can be just as important as a share...
Decoding Feelings: What Emotions Are Most Powerful in Social Media?
It's been said that content which evokes outrage is the most commonly shared through social media.
It's also been said that good news spreads faster than bad news....
Presidential Debates, Politics – Damaging to Your Social Reputation?
Somewhere during my life I remember being advised that one should avoid discussing business and politics. I'm not sure if that was related to business or all...
Which are the Most Social Colleges? [Infographic]
Whether you're a soon to be student, long-time alum longing for your college days, or somewhere in between, chances are college has been an important part of...
How Social Media Is Changing the World
Before social media, almost everyone relied on the major media for news. What they saw on television and in the movies, or heard on the radio, or...
How Social Networks Are Restoring Our Human Connections
Social networks are restoring to us what television stole from us: relationships and community. Ever since people started sitting connected to the "boob tube" they became disconnected...
3 Ways to Alienate Your Friends and Followers
You know that it's important to build your network or community when you use social media tools. But it's equally important that you maintain that community if...
Is “Content Marketing” the New Dirty Word in Social Media?
There's a new (well, sort of new) buzzword making the rounds these days. "Content marketing." Whether you've been doing it for years (under its other names) or...
Do We Over-Emphasize Social Media in Business?
This is a social media blog. We clearly love social media and feel it has value. But do businesses sometimes put too much emphasis on social media...
