You know that it’s important to build your network or community when you use social media tools. But it’s equally important that you maintain that community if you really want to benefit from social media use. Whether you [...]
Social Media Relations
There’s a new (well, sort of new) buzzword making the rounds these days. “Content marketing.” Whether you’ve been doing it for years (under its other names) or are just now jumping onto the quality content bandwagon, content marketing [...]
This is a social media blog. We clearly love social media and feel it has value. But do businesses sometimes put too much emphasis on social media when it comes to marketing and PR? I think they do. [...]
Is anyone else tired of all of the conversations about who “owns” social media in business (or who should)? Okay. I know I’m not the only one. So why do many people still not get it? No one [...]
As companies big and small continue to move into social media to support other marketing and PR efforts, they’re hiring social media managers to help lead the way. These social media managers and other folks they bring on [...]
