Exploring the Impact of Social Media
From the category archives:
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Whether you plan to use social media for better PR outreach, marketing, or just listening to what customers have to say, the social media tools you use can play an important role in your business. What’s equally important is who uses those tools in your company’s name. Should you handle social media profiles yourself, or should you turn to a professional who can help you develop a solid social media strategy? [click to continue…]
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You know that it’s important to build your network or community when you use social media tools. But it’s equally important that you maintain that community if you really want to benefit from social media use. Whether you use these tools for personal or business networking, there is little point in engaging via social media if your friends and followers no longer care about what you have to say. [click to continue…]
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There’s a new (well, sort of new) buzzword making the rounds these days. “Content marketing.” Whether you’ve been doing it for years (under its other names) or are just now jumping onto the quality content bandwagon, content marketing is a concept you’re bound to come across in social media.
Let’s take a look at content marketing today — what it is, what’s great about it, and what’s not so great about yet another social media buzzword like this. [click to continue…]
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This is a social media blog. We clearly love social media and feel it has value. But do businesses sometimes put too much emphasis on social media when it comes to marketing and PR? I think they do. And I think social media “experts” are to blame. [click to continue…]
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Is anyone else tired of all of the conversations about who “owns” social media in business (or who should)? Okay. I know I’m not the only one. So why do many people still not get it? No one owns social media. Everyone owns social media. It’s what you choose to make of it.
I hate to break it to my former colleagues in the PR crowd, but social media didn’t get big because it was all about conversation and connections. It got hyped up back when social networking was still young because there was a crap-ton of money to be made. John and Jane Does were able to make small fortunes. (Just ask Ashley Qualls.) Word spread. That’s why Internet marketing had the stronger presence early on. [click to continue…]
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As companies big and small continue to move into social media to support other marketing and PR efforts, they’re hiring social media managers to help lead the way. These social media managers and other folks they bring on can do a lot to help companies interact more directly with customers and other groups they want to reach. But there’s also another side to the story.
Over the last few months I’ve interacted with quite a few companies via social media outlets (mostly Twitter) as a customer. More often then not I notice that their social media reps do a good job of monitoring conversations and getting in touch. They also do a good job at soothing upset customers and promising to have issues fixed. That may give the company a temporary reprieve from the negative feedback online resulting from other customer service issues, but I noticed companies are missing an important element of effective use of social media — empowerment. [click to continue…]
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I’ll be blunt with you. I can’t stand kiss-asses. I refuse to be one. I hate it when newer folks in my niches do it to me. And I’m embarrassed for colleagues who think their transparent brown-nosing sneaks by their savvy readers and followers as good old fashioned networking. [click to continue…]
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Every once in a while I come across an article talking about how social media is changing or “saving” or revolutionizing public relations in some way. Most recently was the claim that social media has helped PR bounce back from today’s tough times whereas the industry rebounded more slowly in the past when it suffered during screwy economic fluctuations and other disasters.
I take a very different perspective. I don’t think social media has truly changed PR at all. That’s right. At all. [click to continue…]
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One of the biggest complaints throughout the corporate world these days it the amount of time employees are spending on social media websites, namely Facebook. While most businesses don’t want their employees spending corporate time on Facebook for personal reasons, now is the time to embrace Facebook and other social media websites as a marketing tool. [click to continue…]
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How NOT to Respond to Negative Feedback Online
By Jennifer Mattern on May 12, 2011
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There is plenty of advice out there about how to respond to negative feedback on blogs and other social media outlets when people speak out against you, your company or your products. And you’ll find plenty of tips on what not to do too. Despite that, I see one mistake go almost unchecked with very little said about it — cookie cutter responses. Let’s change that today.
But first…
The Latest “Don’t” – Brought to You by the Creative Community
I don’t want to delve too deeply into the recent issue with self-published author Jacqeline Howett, but due to the timing I think it’s worth mentioning. Short story: someone reviewed her book; the review wasn’t “bad” but pointed out technical issues with her writing; she blew a friggin’ gasket, and publicly at that. [click to continue…]
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