Stupid Social Media Mistakes Regular People Make. Did You?

Stupid Social Media Mistakes Regular People Make. Did You?

Hold on to your hats because what I write here is going to make some people squirm. In fact, I've decided in 2013 my most appropriate title...

Are Analytics Services Sharing Your Personal Browsing History?

A huge part of social media measurement involves studying the Web analytics of your blog (or your company's blog). There are numerous free and subscription-based services available...
3 Ways To Measure Social Media ROI

3 Ways To Measure Social Media ROI

If Social Media is similar to word-of-mouth advertising, how can you accurately measure the return on investment? Some social media managers believe it's impossible, but in this...

5 Reasons Why You Need to Embrace Brand Analytics

There are various ways social media has altered the way we do business today. In fact, there is a rising number of businesses that are doing marketing...

You’re Invited: Social Media Implications Premiere

The honor of your presence is requested at the latest social (media) event of the season: the premiere of the new Social Implications blog. Who: The Social Implications...

Popularity vs Influence in Blogging and Social Media: What’s the Difference?

You've heard about "influencers" right? That's a big buzz word especially in the blogosphere these days (and it has been for a couple of years). What exactly...
Get Answers to Your Social Media Questions LIVE Now

Get Answers to Your Social Media Questions LIVE Now

What if you didn't have to waste time figuring out how to set up an account or get the most out of social media? What if there...
Dashboards to Measure Social Media ROI

Dashboards to Measure Social Media ROI [VIDEO]

What really matters in social media is conversions - not impressions or clicks. The quantity of shares and clicks received from a particular social media network does...

Measuring Social Media ROI Using Timelines ~ Retweets are NOT Conversions!

Social Media has a bad reputation for not having measurable ROI - for good reason. There really is no way to directly measure the impact of what...

Deciphering Shady Social Media Stats

A few days ago freelance writer Laura Spencer (@TXWriter) tweeted a link to a Mashable post. The hyped up headline read "Facebook Now Controls 41% of Social...

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