Measuring Social Media ROI Using Timelines ~ Retweets are NOT Conversions!

Social Media has a bad reputation for not having measurable ROI - for good reason. There really is no way to directly measure the impact of what...

Popularity vs Influence in Blogging and Social Media: What’s the Difference?

You've heard about "influencers" right? That's a big buzz word especially in the blogosphere these days (and it has been for a couple of years). What exactly...

Deciphering Shady Social Media Stats

A few days ago freelance writer Laura Spencer (@TXWriter) tweeted a link to a Mashable post. The hyped up headline read "Facebook Now Controls 41% of Social...

5 Reasons Why You Need to Embrace Brand Analytics

There are various ways social media has altered the way we do business today. In fact, there is a rising number of businesses that are doing marketing...

Group Buying and Daily Deal Trends

The impact of the social Web is greater than we realize right now. We’re not only window shopping online, but we’re also accustomed to finding awesome deals...
Stupid Social Media Mistakes Regular People Make. Did You?

Stupid Social Media Mistakes Regular People Make. Did You?

Hold on to your hats because what I write here is going to make some people squirm. In fact, I've decided in 2013 my most appropriate title...

You’re Invited: Social Media Implications Premiere

The honor of your presence is requested at the latest social (media) event of the season: the premiere of the new Social Implications blog. Who: The Social Implications...

Are Analytics Services Sharing Your Personal Browsing History?

A huge part of social media measurement involves studying the Web analytics of your blog (or your company's blog). There are numerous free and subscription-based services available...
Dashboards to Measure Social Media ROI

Dashboards to Measure Social Media ROI [VIDEO]

What really matters in social media is conversions - not impressions or clicks. The quantity of shares and clicks received from a particular social media network does...

10 of the Best (Recent) Social Media Tutorials on the Web

Let me preface this list by saying that I generally dislike "best" lists. I don't care for people attempting to rank the best of the best of...

Most Popular

Must Read