There are various ways social media has altered the way we do business today. In fact, there is a rising number of businesses that are doing marketing solely on the social media platforms and enjoying a great success.

The key is to understand how you can use social media for your small business by attracting potential clients and building a strong brand. And in this endeavor, using brand analytics can be of great help.

The following are the top 5 ways how:

  1. A Performance Snapshot

Looking at your social media posts you can tell how good or bad they are doing by the number of likes, shares, and comments they get, which are the standard parameters of your social media campaign’s performance. However, to make improvements in your campaign you need more than just a “general idea”. You need to compare the results of multiple posts to pinpoint the exact problems and find out the kind of things that are working for you. This is where a branding analytics tool can be the perfect solution.

A branding analytics program can offer a snapshot of your social media campaign by applying the insights to a graphical and organized format that’s easier to read and learn from. So, with a bird-eye view, you can make better decisions for your business without having to piece together the information.

  1. Competitive Edge

About 50 million businesses use Facebook Business Pages today and hundreds of thousands new ones join every week. Needless to say, the competition is increasing.

The thing is that any business owner who is even a tad bit tech savvy can create their own Facebook Business Page. However, it takes a lot more to benefit from the social media presence. You need to create a social media campaign and monitor the performance so that you can go back to the drawing board and make changes for better results. This is usually made possible with the right tools, one of which is branding analytics.

With a quality brand analytics tool, you can gain a competitive advantage over other businesses whose marketing efforts are passive at best.

  1. Results You Can Measure

Success is achieved when you have measurable goals. This applies to your social media campaign as well.

You need to create tangible goals and monitor the numbers on your social posts to assess your current situation and measure the progress. For instance, your first month’s goal could be getting 5,000 likes on Facebook. Then for the second month, it could be 10,000 likes, and so on. Without these measurable goals, you can’t motivate yourself or observe the progress. And for this, you need a proper brand analytics tool.

  1. Viral Posts Made Easy

One of the easiest ways to make your Facebook page popular is to publish a viral post, which is usually a status update, photo, or video that generates a lot of attention during a short period. This is possible because it’s shared by a large number of users, then their friends, and their friends, and so on.

To make a viral post you have to understand the kind of content your fans love. With an analytics tool, you can learn this easily by identifying a pattern in your uploads. For instance, if you notice that the posts that shared an informative message related to a particular subject have received the highest response, then maybe that’s what you should focus on.

Who knows, if you share the best possible posts that are similar to the theme, one of these could go viral. And a lot of times, all you need is just one viral post to become popular on social media.

  1. No Need for Expertise

If you have a reliable analytics tool, you don’t need a social media expert to help you out. Although you may have to go through a learning curve as you familiarize with the program itself, once you are comfortable you will be able to apply your knowledge to get the results easily and quickly.

Since the majority of small businesses can employee only so many people, inexpensive solutions like brand analytics can do wonders.

If you haven’t given using brand analytics some serious thought yet, then now is as good a time as any.


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