The “Right” Way to Use Social Media

Is anyone else tired of all of the conversations about who "owns" social media in business (or who should)? Okay. I know I'm not the only one....

6 Ways to Beat Social Media Burnout

Social media channels are great for promoting your business, but Twitter, Facebook and Google+ can also be a huge drain on your time. It is easy to...

Social Media Dynamos – What’s Next in Marketing?

As the social media marketing landscape evolves, companies are increasingly inventing and reinventing ways to create compelling advertising for their brands. More than ever, if you're a business...

10 of the Best (Recent) Social Media Tutorials on the Web

Let me preface this list by saying that I generally dislike "best" lists. I don't care for people attempting to rank the best of the best of...

How to Use Facebook Audience Insights to Unlock Buyer Personas [INFOGRAPHIC]

“Facebook Audience Insights can help you create a strong buyer persona using your established customer list, fans of your business, or a few simple details about your...

Reddit Is A Customer Research Gold Mine [INFOGRAPHIC]

“Do you ever have the feeling that your ideal customers are all meeting in some secret location, and that you haven’t been invited? Well, you’re not exactly wrong....
The Best and Worst Social Media Campaigns to Copy / Avoid

The Best and Worst Social Media Campaigns to Copy / Avoid

Social media has been making waves for a number of years in the marketing world. However, since last year businesses have increased their efforts to make social...

Breaking Down the Anatomy of a Successful LinkedIn Profile [INFOGRAPHIC]

“Today, the vast majority of business professionals and job seekers are using LinkedIn as their resume to proactively learn about new opportunities that can advance their careers....

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