Social Media Feeding Frenzies Raise Awareness and Drive Change

Many people are hoping to go viral someday - or even today!  It does happen, but very rarely does it happen organically without an organized plan to...
Is Facebook Doing Enough to Stop the Prying Eyes of Employers?

Is Facebook Doing Enough to Stop the Prying Eyes of Employers?

As you probably know, a hot topic in the social media world over the last couple of months is the fact that employers (and some colleges and...

The Value of Private Conversations

Sometimes it feels as though online privacy is a thing of the past. And while years in the PR world made me well aware of the value...

Social Media: DIY or Hire a Pro?

Whether you plan to use social media for better PR outreach, marketing, or just listening to what customers have to say, the social media tools you use...

The Social Media Time Split: Where Should You Spend Your Time?

Social media can be effective both for personal and business networking (and even for marketing). But there are so many social media sites and tools that it...

3 Ways to Use Social Media to Set Your New Year’s Resolutions

It's hard to believe we're already nearing the end of this year. But that also means we're on the verge of starting a new year, with new...

Best Practices For Engaging Your Social Media Profiles

2010 brought on a year of social media marketing for companies of all types around the world. As we enter into 2011, social media marketing is expected...

How G+ Conversations Are Affecting Blog Traffic

Google Plus has created a big splash in the social media scene. What is less obvious is that it may be impacting your blog traffic in ways...

Charlie Sheen’s Roast: An Accredited Online School of Social Media (and Winning)

When Charlie Sheen first began his media blitz earlier this year, people thought he was insane. People still think he is insane, but it turns out he...

Special Education in Media: Good SEO, or No-Show?

Good search engine optimization (SEO) techniques vie for top rankings by using keywords to grab the attention of search engines like Google and Bing. Many website developers...

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