Social Media Measurement

The impact of the social Web is greater than we realize right now. We’re not only window shopping online, but we’re also accustomed to finding awesome deals without leaving the comfort of home.

Many of us might not [...]

Let me preface this list by saying that I generally dislike “best” lists. I don’t care for people attempting to rank the best of the best of anything online. It’s not just based on a collection of faulty [...]

A huge part of social media measurement involves studying the Web analytics of your blog (or your company’s blog). There are numerous free and subscription-based services available that will tell you all kinds of things from how your [...]

A few days ago freelance writer Laura Spencer (@TXWriter) tweeted a link to a Mashable post. The hyped up headline read “Facebook Now Controls 41% of Social Media Traffic.” Before I even read the post my gut screamed [...]

You’ve heard about “influencers” right? That’s a big buzz word especially in the blogosphere these days (and it has been for a couple of years). What exactly is an influential blogger though? Do those lists of the most [...]