5 Reasons Why You Need to Embrace Brand Analytics
There are various ways social media has altered the way we do business today. In fact, there is a rising number of businesses that are doing marketing...
Dashboards to Measure Social Media ROI [VIDEO]
What really matters in social media is conversions - not impressions or clicks. The quantity of shares and clicks received from a particular social media network does...
Get Answers to Your Social Media Questions LIVE Now
What if you didn't have to waste time figuring out how to set up an account or get the most out of social media? What if there...
3 Ways To Measure Social Media ROI
If Social Media is similar to word-of-mouth advertising, how can you accurately measure the return on investment? Some social media managers believe it's impossible, but in this...
Stupid Social Media Mistakes Regular People Make. Did You?
Hold on to your hats because what I write here is going to make some people squirm. In fact, I've decided in 2013 my most appropriate title...
Measuring Social Media ROI Using Timelines ~ Retweets are NOT Conversions!
Social Media has a bad reputation for not having measurable ROI - for good reason. There really is no way to directly measure the impact of what...
Group Buying and Daily Deal Trends
The impact of the social Web is greater than we realize right now. We’re not only window shopping online, but we’re also accustomed to finding awesome deals...
10 of the Best (Recent) Social Media Tutorials on the Web
Let me preface this list by saying that I generally dislike "best" lists. I don't care for people attempting to rank the best of the best of...
Are Analytics Services Sharing Your Personal Browsing History?
A huge part of social media measurement involves studying the Web analytics of your blog (or your company's blog). There are numerous free and subscription-based services available...
Deciphering Shady Social Media Stats
A few days ago freelance writer Laura Spencer (@TXWriter) tweeted a link to a Mashable post. The hyped up headline read "Facebook Now Controls 41% of Social...
