How are Nonprofits Using Social Media?

Before I launched my online PR firm back in 2004, I worked in the nonprofit sector for a while. I was responsible for things like soliciting donations,...

Not Just Pictures: Marketing & Branding Through Instagram

At first glance, it might seem as though Instagram is a limited social media platform. You might assume that Instagram is only useful for businesses in certain...

Don’t Wait to Be Called On… Ask Quora Your Question Now

In kindergarten, we were taught to raise our hands if we have a question. We had to wait our turn to be called on to ask our...

Which Social Network is Right for You?

In a day when social networking could mean everything marketing your company, it can also mean a lot of trial and error. Not every social network will...

Why Spamming Social Media Won’t Get You Very Far

Spam. Eww. Who wants it, right? Unfortunately spam isn't confined to email inboxes. It's rampant in the world of social media. These days spam comes in all...

Michael Jackson will Never Die on Facebook

On August 29, 1958 Michael Jackson was born. He was the seventh of nine children. As a young boy, Michael sang in the Jackson 5. In 1968...

How G+ Conversations Are Affecting Blog Traffic

Google Plus has created a big splash in the social media scene. What is less obvious is that it may be impacting your blog traffic in ways...

5 Things to Keep Off Social Networking Profiles (If You’ll Ever be Job Hunting...

There are a lot of people out there in the job market looking for work right now. And HR representatives have long since started looking to social...

Do We Really Need More Social Networks?

Over the last couple of months I've received more pitches than usual from owners of fledgling social networking websites. They want me to promote them on one...

The Future of Niche Social Networking

For years I've been singing the praises of niche outreach and waiting to see niche social networking overtake general social networks (like Facebook) with the public. I'm...

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