Social media can be effective both for personal and business networking (and even for marketing). But there are so many social media sites and tools that it can also sometimes feel overwhelming. They key to getting the most [...]
social media
The Social Media Time Split: Where Should You Spen..
by Jennifer Mattern on January 9, 2012 · 4 comments
In kindergarten, we were taught to raise our hands if we have a question. We had to wait our turn to be called on to ask our question. As adults, we turn to the search engines such as [...]
Tags: Questions, Quora, social media
People use social media a lot today. And I mean A LOT. I’m constantly checking my Twitter account, wondering what status messages have changed on FB… wondering if my friends put up new pictures.
It’s never-ending. Why do [...]
Tags: Human Psychology, social media
There are many articles floating around out there discussing a move from search engine optimization (SEO) to social media optimization (SMO) when it comes to Internet marketing. Personally, I don’t buy that there has to be any such [...]
Tags: internet marketing, seo, smo, social media
Popularity vs Influence in Blogging and Social Med..
by Jennifer Mattern on April 13, 2010 · 20 comments
You’ve heard about “influencers” right? That’s a big buzz word especially in the blogosphere these days (and it has been for a couple of years). What exactly is an influential blogger though? Do those lists of the most [...]
Tags: influence, influencers, popularity, social media
