Social Media Managers Can do More Harm Than Good

As companies big and small continue to move into social media to support other marketing and PR efforts, they're hiring social media managers to help lead the...
Fostering Community on Social Media- Why You Want One and How to Build a Thriving, Loyal Group

Fostering Community on Social Media- Why You Want One and How to Build a...

Building a community is hard work. You start with an idea, a brand or profile, and you hope to end up with an active group of people...

Is “Community” Overrated?

If there's one word I get tired of hearing in social media, it's "community." Sometimes when I'm reading a blog or I'm on Twitter and someone spews...

How NOT to Respond to Negative Feedback Online

There is plenty of advice out there about how to respond to negative feedback on blogs and other social media outlets when people speak out against you,...

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