Sometimes it feels as though online privacy is a thing of the past. And while years in the PR world made me well aware of the value of transparency, I still find that sad. We have social networks [...]
Archive of Jennifer Mattern
Jennifer Mattern is a professional blogger and freelance business writer, and a former online PR and social media consultant. In addition to writing about social media issues at Social Implications, she also blogs about freelance writing, business writing, and indie publishing. She is currently working on a nonfiction book for freelance writers tentatively called The Query-Free Freelancer, and is the author of the Web Writer's Guide e-book series among other e-books. After launching a music PR firm in 2004, she moved quickly into online public relations and social media work due to the social Web savvy of the independent music client base. She continues to work actively in social media through her writing and blogging as well as through her own Web development projects.
Jennifer has written 41 awesome article(s).
Forums might sound old school, but they still have a place in this social media centric world. Should you consider adding one to your own company’s website? While forums aren’t right for all businesses, they do have some [...]
Whether you plan to use social media for better PR outreach, marketing, or just listening to what customers have to say, the social media tools you use can play an important role in your business. What’s equally important [...]
Social media can be effective both for personal and business networking (and even for marketing). But there are so many social media sites and tools that it can also sometimes feel overwhelming. They key to getting the most [...]
It’s hard to believe we’re already nearing the end of this year. But that also means we’re on the verge of starting a new year, with new hopes and new goals. Have you set your personal or business [...]
