Decoding Feelings: What Emotions Are Most Powerful in Social Media?

Decoding Feelings: What Emotions Are Most Powerful in Social Media?

It's been said that content which evokes outrage is the most commonly shared through social media. It's also been said that good news spreads faster than bad news....

Tweets are getting longer – but does that change anything?

Tom Basgil explores whether or not Twitter's biggest change to the platform to date really is a game changer. Recently, Twitter announced one of its biggest changes to...

How To Create A Successful YouTube Channel – Infographic

YouTube is no longer just a website to share and watch videos on, it's an industry full of fame, celebrities, careers and awards. It has made rich...

Which Social Network is Right for You?

In a day when social networking could mean everything marketing your company, it can also mean a lot of trial and error. Not every social network will...

The “Right” Way to Use Social Media

Is anyone else tired of all of the conversations about who "owns" social media in business (or who should)? Okay. I know I'm not the only one....
The Problem with Facebook; Why YouTube Will Dominate

The Problem with Facebook; Why YouTube Will Dominate

The problem with Facebook is that they have turned us all into advertisers. Facebook's business model is a "misalignment of incentives" according to Derek Muller of the...

Why Spamming Social Media Won’t Get You Very Far

Spam. Eww. Who wants it, right? Unfortunately spam isn't confined to email inboxes. It's rampant in the world of social media. These days spam comes in all...

Facebook Promoted Posts: Case Studies Suggest Distribution Fraud

Social Media is full of pitfalls caused by misleading statistics. Facebook is reporting higher engagement; however, two case studies designed to determine whether it made sense to...

How to Create a Successful Ad on Facebook [Infographic]

“Creating a promoted post on Facebook is easy enough, but making sure it reaches the right audience and is worth the investment takes a little bit more...

A Sensible Social Media Marketing Checklist For Businesses (infographic)

Social media for businesses can be quite confusing. At first glance, most business owners or managers think it is easy. However once they begin, they discover many...

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