Exploring the Impact of Social Media
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Credit: BigStockPhoto.com
Whether you plan to use social media for better PR outreach, marketing, or just listening to what customers have to say, the social media tools you use can play an important role in your business. What’s equally important is who uses those tools in your company’s name. Should you handle social media profiles yourself, or should you turn to a professional who can help you develop a solid social media strategy? [click to continue…]
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You know that it’s important to build your network or community when you use social media tools. But it’s equally important that you maintain that community if you really want to benefit from social media use. Whether you use these tools for personal or business networking, there is little point in engaging via social media if your friends and followers no longer care about what you have to say. [click to continue…]
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Question Mark Photo Credit horiavarlan
In a day when social networking could mean everything marketing your company, it can also mean a lot of trial and error. Not every social network will work for every company as a form of marketing.
With hundreds of social networks out there and a limited amount of time each day, which should you choose?
Let’s take a look at three of the larger social networks and which one may work best for your business. [click to continue…]
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Do you know who's in your social network? - Credit: BigStockPhoto.com
There are a lot of people out there in the job market looking for work right now. And HR representatives have long since started looking to social networking profiles to learn more about job applicants. Can you blame them? With so many people available and applying for jobs, why wouldn’t they want to know as much as possible about applicants’ personalities before hiring someone?
Then again, a lot of folks aren’t all that cautious about what makes it to those public profiles. They don’t really think about anyone but their friends and existing networks looking at the information they post. So they post stupid things without thinking — things that could cost them their dream job. Already have a job? You’re not off the hook. You might find yourself back on the job market if you aren’t careful about what you post online.
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