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social media professional

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Whether you plan to use social media for better PR outreach, marketing, or just listening to what customers have to say, the social media tools you use can play an important role in your business. What’s equally important is who uses those tools in your company’s name. Should you handle social media profiles yourself, or should you turn to a professional who can help you develop a solid social media strategy? [click to continue…]

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You wonder if starting a corporate blog would just add more noise to the blogosphere. Perhaps you thought if you just started talking, people would eventually listen. With all the new ways to communicate (social media, email marketing, text marketing) is a blog still worth the effort? If you have a corporate blog and are wondering if it’s time to let it wither, hold on.

Even if you can’t seem to build a community of active followers/readers, you should have a blog. Blogs have been considered an essential marketing tool for some time. And there is good reason for that, at least there should be. Every corporate marketing activity must be tied to a shareholder benefit. [click to continue…]

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Social media integration usually happens in stages and it often hinges on corporate culture. The idea of immersing a company into the social media world is intimidating. And of course you’re concerned about the time commitment and investment involved.

The good news is – most of these avenues of communication cost little or nothing. Yes, it will take time to find your rhythm in the social community. Don’t try to do everything, but do pick one outlet to use and utilize it well. When you’re comfortable, branch out a little further. Use the tips below to help you expand your social media presence. It is now easier than ever to communicate with your customers and fans. [click to continue…]

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social media tools

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It doesn’t make sense to jump in and use all new social media tools that come along just because everyone else is or because you think they’re “cool.” No one can really afford to be that unproductive with their time (or if they can, that alone speaks volumes). At Social Implications, we’re big advocates of cutting through the noise by narrowing down the social media tools you use to the ones best suited for your target market or audience.

That said, you can’t choose the best social media tools for your business (or even personal networking) unless you know what’s out there. With that in mind we’ve put together a list of 101 social media tools you should know about. We’ve broken them down for you by category below. Note though that we’re not including some of the biggest staples in social media — Twitter, Facebook, LinkedIn, etc. Rather we’ll focus on tools to help you get more out of the sites you’re already using or social media tools that you might not have heard of yet. Links in each section are in no particular order. Enjoy! [click to continue…]

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