Exploring the Impact of Social Media
From the category archives:
Credit: BigStockPhoto.com
Whether you plan to use social media for better PR outreach, marketing, or just listening to what customers have to say, the social media tools you use can play an important role in your business. What’s equally important is who uses those tools in your company’s name. Should you handle social media profiles yourself, or should you turn to a professional who can help you develop a solid social media strategy? [click to continue…]
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Facebook Places Prior to Roll Out Photo Credit David_Fisher
Sites such as Gowalla and Foursquare have made a lot of noise in the last year as social media has made its way to mobile phones. Not only do these sites allow you to connect with friends and find out where they are, but also allow businesses jump into a new form of marketing.
Businesses can now create promotions for people who check-in at their business. For example, foursquare users who check-in at Chili’s (participating locations only) receive free chips and salsa. All users have to do is mention that they have checked in on Foursquare and they receive the discount. Promotions like these have caused Facebook to step up and add a new featured called Facebook Places.
Facebook Places is Facebook’s answer to location based social networks. Businesses have the ability to go into Facebook and set up a “Place” which will allow Facebook users to check in using an iPhone App or the website touch.facebook.com.
By checking into a business your Facebook friends can now see where you are without you having to connect another social network to your Facebook account or relying on your friends to be a part of another social network. If they are out with you, they can be tagged in the check-in as well, letting their friends see where they’re at. This is also a form of promotion for a business as the more people check into a location the more the business name gets out to their friends, which invites new potential customers into the business. [click to continue…]
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Why Spamming Social Media Won’t Get You Very Far
By Jennifer Mattern on April 5, 2010
Credit: BigStockPhoto.com
Spam. Eww. Who wants it, right? Unfortunately spam isn’t confined to email inboxes. It’s rampant in the world of social media. These days spam comes in all shapes and sizes, from entire blogs that are spam to itty bitty tweet spam. If you’re serious about using social media marketing to promote your business, you can’t afford to be labeled a social media spammer.
That “spammer” label can be a hard thing to shake. The thing is, you might earn the title completely unintentionally. What you consider innocent might be viewed very differently by the people you’re trying to reach through your social media marketing efforts. [click to continue…]
comment spam, foursquare, link spam, myspace, social media, social media spam, spam, tweet spam, Twitter, twitter spam
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