Exploring the Impact of Social Media
From the category archives:
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Whether you plan to use social media for better PR outreach, marketing, or just listening to what customers have to say, the social media tools you use can play an important role in your business. What’s equally important is who uses those tools in your company’s name. Should you handle social media profiles yourself, or should you turn to a professional who can help you develop a solid social media strategy? [click to continue…]
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Google Plus has created a big splash in the social media scene. What is less obvious is that it may be impacting your blog traffic in ways you’re not even aware of. The trends I’m about to describe might be something to factor into your strategic social media and blogging plans.
One unique thing about G+ is that it allows us to send messages just as tersely as on Twitter – and at the same time, allows long, info-rich writing precisely like a dense blog post or even a magazine article. There is no text limit like on Facebook. [click to continue…]
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If you’re thinking about launching a new blog, there’s more to it than just slapping some content up and saying “Hello world, I’ve arrived!” That said, a blog launch doesn’t have to take a long time either. You just have to think things through and be prepared for the different types of work involved. I hope I can help you do that.
Here are 20 tips that can help you experience a more successful blog launch, taken from my own experience of launching more than two dozen blogs over the years. I hope you find some of the tips useful in your own blog launch (note that some of these references are specific to WordPress bloggers). [click to continue…]
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You’ve heard about “influencers” right? That’s a big buzz word especially in the blogosphere these days (and it has been for a couple of years). What exactly is an influential blogger though? Do those lists of the most influential blogs or biggest influencers really mean much?
Honestly, they don’t. Why? Because sadly too many people confuse “influence” with basic popularity. Is there anything wrong with having a popular blog or being a popular personality in your niche or industry? No. Of course not. But being popular doesn’t mean you necessarily have a comparable amount of influence within that niche. Let’s explore both popularity and influence, and talk about why you really need to understand the difference. While we’ll look specifically at bloggers, the same can be true of those on Twitter, social networks, or who are active in any other area of social media. [click to continue…]
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Spam. Eww. Who wants it, right? Unfortunately spam isn’t confined to email inboxes. It’s rampant in the world of social media. These days spam comes in all shapes and sizes, from entire blogs that are spam to itty bitty tweet spam. If you’re serious about using social media marketing to promote your business, you can’t afford to be labeled a social media spammer.
That “spammer” label can be a hard thing to shake. The thing is, you might earn the title completely unintentionally. What you consider innocent might be viewed very differently by the people you’re trying to reach through your social media marketing efforts. [click to continue…]
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How NOT to Respond to Negative Feedback Online
By Jennifer Mattern on May 12, 2011
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There is plenty of advice out there about how to respond to negative feedback on blogs and other social media outlets when people speak out against you, your company or your products. And you’ll find plenty of tips on what not to do too. Despite that, I see one mistake go almost unchecked with very little said about it — cookie cutter responses. Let’s change that today.
But first…
The Latest “Don’t” – Brought to You by the Creative Community
I don’t want to delve too deeply into the recent issue with self-published author Jacqeline Howett, but due to the timing I think it’s worth mentioning. Short story: someone reviewed her book; the review wasn’t “bad” but pointed out technical issues with her writing; she blew a friggin’ gasket, and publicly at that. [click to continue…]
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