Is “Content Marketing” the New Dirty Word in Social Media?

There's a new (well, sort of new) buzzword making the rounds these days. "Content marketing." Whether you've been doing it for years (under its other names) or...

The Future of Niche Social Networking

For years I've been singing the praises of niche outreach and waiting to see niche social networking overtake general social networks (like Facebook) with the public. I'm...

3 Ways to Alienate Your Friends and Followers

You know that it's important to build your network or community when you use social media tools. But it's equally important that you maintain that community if...

Social Media: DIY or Hire a Pro?

Whether you plan to use social media for better PR outreach, marketing, or just listening to what customers have to say, the social media tools you use...

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