Social Media: DIY or Hire a Pro?

Whether you plan to use social media for better PR outreach, marketing, or just listening to what customers have to say, the social media tools you use...

The Value of Private Conversations

Sometimes it feels as though online privacy is a thing of the past. And while years in the PR world made me well aware of the value...
Social Media Consulting Challenges [Plus Infographic]

Social Media Consulting Challenges [Plus Infographic]

Consulting engagements are growing by leaps and bounds and you can expect that to continue because of the complexity social media adds to all things marketing related. Experience...

How G+ Conversations Are Affecting Blog Traffic

Google Plus has created a big splash in the social media scene. What is less obvious is that it may be impacting your blog traffic in ways...

The Social Media Time Split: Where Should You Spend Your Time?

Social media can be effective both for personal and business networking (and even for marketing). But there are so many social media sites and tools that it...

The Timeline of Social Media from 2002 – 2018 [Infographic]

The end of the year 2002 saw the development of the modern social media platform LinkedIn. By the time of its launch in 2003, nobody could have...

Hey Twitter: Stop Telling Me What I Want!

First, let me say that I love Twitter. I was a slow convert, but love it despite its problems. And that said, I'm continually amazed by Twitter's...
The Best and Worst Social Media Campaigns to Copy / Avoid

The Best and Worst Social Media Campaigns to Copy / Avoid

Social media has been making waves for a number of years in the marketing world. However, since last year businesses have increased their efforts to make social...
Instagram Users Revolt Over Who Owns Their Photos

Instagram Users Revolt Over Who Owns Their Photos

When Facebook claimed ownership of all the images Instagram users have uploaded, public reaction was swift and Facebook backed down the same day. Facebook has completely removed the offending...
Progressive Insurance Reform: Use Social Media to Reform Them

Progressive Insurance Reform: Use Social Media to Reform Them

Brand management is definitely more challenging since the advent of social media because social media savvy bloggers or musicians that know how to create videos or even...

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