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Social media integration usually happens in stages and it often hinges on corporate culture. The idea of immersing a company into the social media world is intimidating. And of course you’re concerned about the time commitment and investment [...]

You’ve certainly seen at least one Old Spice Guy video by now. (And if you haven’t, get out from under your rock.) They have a thriving YouTube Channel and Twitter account. The company made waves with their social [...]

A few days ago freelance writer Laura Spencer (@TXWriter) tweeted a link to a Mashable post. The hyped up headline read “Facebook Now Controls 41% of Social Media Traffic.” Before I even read the post my gut screamed [...]