Exploring the Impact of Social Media
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Whether you plan to use social media for better PR outreach, marketing, or just listening to what customers have to say, the social media tools you use can play an important role in your business. What’s equally important is who uses those tools in your company’s name. Should you handle social media profiles yourself, or should you turn to a professional who can help you develop a solid social media strategy? [click to continue…]
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You probably come across many different kinds of social media creatures over the course of your week — through work, personal networking, or whatever draws you to social media. Some of these are little more than annoying. Others can be downright dangerous. And on the lighter side, some are occasionally amusing.
Here are a few of my “favorite” social media monsters:
The “Guru” Giants
You know the type. The gurus seem to be everywhere you turn. Sometimes they go by other names, like “expert.” I do think there are “gurus” in social media. I think anyone who says otherwise (the ones who pretend social media is only a few years old, because they completely neglect the social side of the Web that’s been around for well over a decade now) is a bit loopy. [click to continue…]
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Why Spamming Social Media Won’t Get You Very Far
By Jennifer Mattern on April 5, 2010
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Spam. Eww. Who wants it, right? Unfortunately spam isn’t confined to email inboxes. It’s rampant in the world of social media. These days spam comes in all shapes and sizes, from entire blogs that are spam to itty bitty tweet spam. If you’re serious about using social media marketing to promote your business, you can’t afford to be labeled a social media spammer.
That “spammer” label can be a hard thing to shake. The thing is, you might earn the title completely unintentionally. What you consider innocent might be viewed very differently by the people you’re trying to reach through your social media marketing efforts. [click to continue…]
comment spam, foursquare, link spam, myspace, social media, social media spam, spam, tweet spam, Twitter, twitter spam
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