Exploring the Impact of Social Media
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Whether you plan to use social media for better PR outreach, marketing, or just listening to what customers have to say, the social media tools you use can play an important role in your business. What’s equally important is who uses those tools in your company’s name. Should you handle social media profiles yourself, or should you turn to a professional who can help you develop a solid social media strategy? [click to continue…]
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This is a social media blog. We clearly love social media and feel it has value. But do businesses sometimes put too much emphasis on social media when it comes to marketing and PR? I think they do. And I think social media “experts” are to blame. [click to continue…]
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Every once in a while I come across an article talking about how social media is changing or “saving” or revolutionizing public relations in some way. Most recently was the claim that social media has helped PR bounce back from today’s tough times whereas the industry rebounded more slowly in the past when it suffered during screwy economic fluctuations and other disasters.
I take a very different perspective. I don’t think social media has truly changed PR at all. That’s right. At all. [click to continue…]
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If you’re thinking about launching a new blog, there’s more to it than just slapping some content up and saying “Hello world, I’ve arrived!” That said, a blog launch doesn’t have to take a long time either. You just have to think things through and be prepared for the different types of work involved. I hope I can help you do that.
Here are 20 tips that can help you experience a more successful blog launch, taken from my own experience of launching more than two dozen blogs over the years. I hope you find some of the tips useful in your own blog launch (note that some of these references are specific to WordPress bloggers). [click to continue…]
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It doesn’t make sense to jump in and use all new social media tools that come along just because everyone else is or because you think they’re “cool.” No one can really afford to be that unproductive with their time (or if they can, that alone speaks volumes). At Social Implications, we’re big advocates of cutting through the noise by narrowing down the social media tools you use to the ones best suited for your target market or audience.
That said, you can’t choose the best social media tools for your business (or even personal networking) unless you know what’s out there. With that in mind we’ve put together a list of 101 social media tools you should know about. We’ve broken them down for you by category below. Note though that we’re not including some of the biggest staples in social media — Twitter, Facebook, LinkedIn, etc. Rather we’ll focus on tools to help you get more out of the sites you’re already using or social media tools that you might not have heard of yet. Links in each section are in no particular order. Enjoy! [click to continue…]
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