social media tools

This is a social media blog. We clearly love social media and feel it has value. But do businesses sometimes put too much emphasis on social media when it comes to marketing and PR? I think they do. [...]

Every once in a while I come across an article talking about how social media is changing or “saving” or revolutionizing public relations in some way. Most recently was the claim that social media has helped PR bounce [...]

If you’re thinking about launching a new blog, there’s more to it than just slapping some content up and saying “Hello world, I’ve arrived!” That said, a blog launch doesn’t have to take a long time either. You [...]

Credit: fredcavazza via Flickr

It doesn’t make sense to jump in and use all new social media tools that come along just because everyone else is or because you think they’re “cool.” No one can [...]