Whether you plan to use social media for better PR outreach, marketing, or just listening to what customers have to say, the social media tools you use can play an important role in your business. What’s equally important is who uses those tools in your company’s name. Should you handle social media profiles yourself, or should you turn to a professional who can help you develop a solid social media strategy? [click to continue…]
You’ve certainly seen at least one Old Spice Guy video by now. (And if you haven’t, get out from under your rock.) They have a thriving YouTube Channel and Twitter account. The company made waves with their social media campaign where the Old Spice Guy — actor Isaiah Mustafa — would create personalized response videos to questions received via social media outlets.
Old Spice Guy Commercial
My first thought was “why didn’t anyone think of this before?” But actually, it’s nothing new. Companies have been directly responding to tweets and such for a while now. But Old Spice did something different. They merged advertising and entertainment almost seamlessly, turning ads into both likeable content and real conversations.
Personally, I love the campaign. There aren’t many ads I can honestly say I enjoy, but theirs are up there. They make me laugh. I actually seek out the videos instead of having ads intrusively shoved in my face. And that, folks, is (or should be) the future of advertising. But will it get old? [click to continue…]
