Whether you plan to use social media for better PR outreach, marketing, or just listening to what customers have to say, the social media tools you use can play an important role in your business. What’s equally important is who uses those tools in your company’s name. Should you handle social media profiles yourself, or should you turn to a professional who can help you develop a solid social media strategy? [click to continue…]
The giant companies of the world provide examples for everyone else; that’s not to say those examples are always good. However, these major companies have the opportunity to experiment, create side projects, and invest in a number of areas, demonstrating for the world to see what works amazingly well and what winds up as a ship wreck. A major area where we can see beacons of success from major brands is in the social networking field.
From YouTube videos to Twitter posts to elaborate Facebook pages, major companies have shown us the potential of the social medium. Here are nine of the companies that are well worth watching in 2011 as they continue to engage and grow their social network connections.
You’ve certainly seen at least one Old Spice Guy video by now. (And if you haven’t, get out from under your rock.) They have a thriving YouTube Channel and Twitter account. The company made waves with their social media campaign where the Old Spice Guy — actor Isaiah Mustafa — would create personalized response videos to questions received via social media outlets.
Old Spice Guy Commercial
My first thought was “why didn’t anyone think of this before?” But actually, it’s nothing new. Companies have been directly responding to tweets and such for a while now. But Old Spice did something different. They merged advertising and entertainment almost seamlessly, turning ads into both likeable content and real conversations.
Personally, I love the campaign. There aren’t many ads I can honestly say I enjoy, but theirs are up there. They make me laugh. I actually seek out the videos instead of having ads intrusively shoved in my face. And that, folks, is (or should be) the future of advertising. But will it get old? [click to continue…]