Exploring the Impact of Social Media
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Whether you plan to use social media for better PR outreach, marketing, or just listening to what customers have to say, the social media tools you use can play an important role in your business. What’s equally important is who uses those tools in your company’s name. Should you handle social media profiles yourself, or should you turn to a professional who can help you develop a solid social media strategy? [click to continue…]
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Let me preface this list by saying that I generally dislike “best” lists. I don’t care for people attempting to rank the best of the best of anything online. It’s not just based on a collection of faulty metrics or completely subjective (which people often don’t admit), but it’s ignorant at best. After all, no one is familiar with everything available, so how can they attempt to identify the best?
It usually turns into this back-patting, ass-kissing kind of thing. “So-and-so said something nice about me so I obviously think they’re one of the best or most influential people out there,” or “So-and-so is a more well-known blogger than me, so I should include them so maybe they’ll notice me.” Man, that kind of thing makes me cringe. [click to continue…]
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