Exploring the Impact of Social Media
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Whether you plan to use social media for better PR outreach, marketing, or just listening to what customers have to say, the social media tools you use can play an important role in your business. What’s equally important is who uses those tools in your company’s name. Should you handle social media profiles yourself, or should you turn to a professional who can help you develop a solid social media strategy? [click to continue…]
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For years I’ve been singing the praises of niche outreach and waiting to see niche social networking overtake general social networks (like Facebook) with the public. I’m sad to say it hasn’t happened as quickly as I would have liked. Too many people are still wasting too much time trying to be everything to everyone.
That said, niche social networking is here, and it’s been around much longer than some of you probably realize. Let’s explore niche social networking, what might be holding it back, and where things are going well for niche social networks.
The niche is where it’s at. That’s where you’ll find the people who care about the same things you care about, who share your hobbies or interests or industries, and who are looking for exactly what you’re offering. Are you reaching your niche? Or are you so preoccupied with numbers that you sometimes forget about relevancy? [click to continue…]
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