Before I launched my online PR firm back in 2004, I worked in the nonprofit sector for a while. I was responsible for things like soliciting donations, helping to plan fundraising events, and hiring and supervising staff who took care of volunteer recruitment. At that time, social media didn’t really play any role in what we did. There was a lot of phone work involved instead.
In many cases, that’s very different today. Just a few short years later and social media is playing a significant role in bringing attention to causes, soliciting donations and more in the nonprofit world.
How are nonprofit organizations using social media today? Let’s explore that by taking a look at some examples.
Fundraising / Microfunding
One of my favorite examples of using social media in fundraising for nonprofits is a project from colleague Danny Brown — 12for12k.org. The 12for12k Challenge unites bloggers and other social media users globally to help raise awareness and funds to support different causes.
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12for12k,
charities,
idealist,
libraries,
nonprofits,
npr,
podcasts,
social networking,
Twitter
