Posts tagged as:

foursquare

social media professional

Credit: BigStockPhoto.com

Whether you plan to use social media for better PR outreach, marketing, or just listening to what customers have to say, the social media tools you use can play an important role in your business. What’s equally important is who uses those tools in your company’s name. Should you handle social media profiles yourself, or should you turn to a professional who can help you develop a solid social media strategy? [click to continue…]

{ 0 }

social shopping

Credit: BigStockPhoto.com

I’m almost finished with my holiday shopping. But many people are still in full swing. Or maybe you haven’t even started yet. No matter where you are in the process do you think social media played (or will play) a role?

In this day and age I’d be very surprised if social media didn’t affect our holiday shopping in at least a small way. How? Here are a few examples of how social media might play a role in retail sales and your holiday shopping decisions. [click to continue…]

{ 4 }

The Super Bowl has long been watched – not only for the blood sweat and tears of the game, but for the advertising and brand opportunities surrounding it.

Advertising is king around this time each year, with companies duking it out to have the most innovative, funniest, quirkiest, crowd stopping, shocking or just downright strange commercial. It’s a chance for brands to not only come out with a new image, but to also possibly capture a new demographic.

This year, certain companies are also taking advantage of the legs that social media gives them- implementing social media into their traditional media strategy to help extend the campaign. It’s fun, it gets users engaged- and also has the ability to reach more than just your target market both before and after the game. Integrating a new social media twist can give the commercial a life of its own, post Super Bowl. [click to continue…]

{ 5 }

social media spam

Credit: BigStockPhoto.com

Spam. Eww. Who wants it, right? Unfortunately spam isn’t confined to email inboxes. It’s rampant in the world of social media. These days spam comes in all shapes and sizes, from entire blogs that are spam to itty bitty tweet spam. If you’re serious about using social media marketing to promote your business, you can’t afford to be labeled a social media spammer.

That “spammer” label can be a hard thing to shake. The thing is, you might earn the title completely unintentionally. What you consider innocent might be viewed very differently by the people you’re trying to reach through your social media marketing efforts. [click to continue…]

{ 24 }