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3 Ways to Alienate Your Friends and Followers

3 Ways to Alienate Your Friends and Followers

You know that it’s important to build your network or community when you use social media tools. But it’s equally important that you maintain that community if you really want to benefit from social media use. Whether you use these tools for personal or business networking, there is little point in engaging via social media(…)

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Is “Content Marketing” the New Dirty Word in Social Media?

Is “Content Marketing” the New Dirty Word in Social Media?

There’s a new (well, sort of new) buzzword making the rounds these days. “Content marketing.” Whether you’ve been doing it for years (under its other names) or are just now jumping onto the quality content bandwagon, content marketing is a concept you’re bound to come across in social media. Let’s take a look at content(…)

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Social Media Managers Can do More Harm Than Good

Social Media Managers Can do More Harm Than Good

As companies big and small continue to move into social media to support other marketing and PR efforts, they’re hiring social media managers to help lead the way. These social media managers and other folks they bring on can do a lot to help companies interact more directly with customers and other groups they want(…)

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We Know Where You Are (The Creepy Side of Geolocation)

These days businesses we frequent seem to know more and more about us. They know what we look at on their websites so they can pitch similar products in an effort to get us to part with more money. They know our shopping histories — yes, even the things you ordered online because it felt(…)

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