Exploring the Impact of Social Media
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Whether you plan to use social media for better PR outreach, marketing, or just listening to what customers have to say, the social media tools you use can play an important role in your business. What’s equally important is who uses those tools in your company’s name. Should you handle social media profiles yourself, or should you turn to a professional who can help you develop a solid social media strategy? [click to continue…]
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Whether you plan to use social media for better PR outreach, marketing, or just listening to what customers have to say, the social media tools you use can play an important role in your business. What’s equally important is who uses those tools in your company’s name. Should you handle social media profiles yourself, or should you turn to a professional who can help you develop a solid social media strategy? [click to continue…]
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Social media can be effective both for personal and business networking (and even for marketing). But there are so many social media sites and tools that it can also sometimes feel overwhelming. They key to getting the most out of social media without wanting to throw in the towel is to find the right social media time split. [click to continue…]
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In the past I ran a small music PR firm where I assisted musicians with online PR and social media. Now I follow an even stronger passion, working full-time as a writer. Years of experience working with creative professionals and in my writing and publishing business have shown me the power social media can have in creative industries. [click to continue…]
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When Google Plus initially launched, both personal and business users flocked to the site. But before long those business users were told that their accounts weren’t welcome on the social network yet and that they would be deleted. Instead Google wanted to roll out a separate feature or profile type for businesses and brands — Pages.
After what felt like a painfully long wait, Google Plus Pages were finally recently unveiled. But were they worth the wait? Let’s look at both sides. [click to continue…]
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You know that it’s important to build your network or community when you use social media tools. But it’s equally important that you maintain that community if you really want to benefit from social media use. Whether you use these tools for personal or business networking, there is little point in engaging via social media if your friends and followers no longer care about what you have to say. [click to continue…]
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There’s a new (well, sort of new) buzzword making the rounds these days. “Content marketing.” Whether you’ve been doing it for years (under its other names) or are just now jumping onto the quality content bandwagon, content marketing is a concept you’re bound to come across in social media.
Let’s take a look at content marketing today — what it is, what’s great about it, and what’s not so great about yet another social media buzzword like this. [click to continue…]
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As companies big and small continue to move into social media to support other marketing and PR efforts, they’re hiring social media managers to help lead the way. These social media managers and other folks they bring on can do a lot to help companies interact more directly with customers and other groups they want to reach. But there’s also another side to the story.
Over the last few months I’ve interacted with quite a few companies via social media outlets (mostly Twitter) as a customer. More often then not I notice that their social media reps do a good job of monitoring conversations and getting in touch. They also do a good job at soothing upset customers and promising to have issues fixed. That may give the company a temporary reprieve from the negative feedback online resulting from other customer service issues, but I noticed companies are missing an important element of effective use of social media — empowerment. [click to continue…]
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Social media buzzwords are all around us — Web 2.0, engagement, community, conversation, influencers, and countless others. But have you realized how much social media buzzwords have infiltrated Human Resources? Social media job titles seem to be all the rage, although for the life of me I can’t imagine why.
To be honest I’ve used a few of these. I used to be a social media consultant through my online PR firm. And I’m currently a professional blogger (although definitions vary from anyone running a business-oriented blog or getting paid anything at all to blog to those earning a full-time living from blogging — I go with the latter definition). That’s a part of the problem though. We’re at a point where it seems like everyone is defining these social media job titles so differently that in the end they mean little to nothing. Are we simply caught up in social media stardom, or are we more lost in trying to explain what we do? And what are your thoughts on some of the more “interesting” (read: ego-centric) social media job titles out there — from czar to guru? Check out the list below to see what kinds of social media job titles are out there and being advertised these days. [click to continue…]
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