Exploring the Impact of Social Media
From the category archives:
Credit: BigStockPhoto.com
Whether you plan to use social media for better PR outreach, marketing, or just listening to what customers have to say, the social media tools you use can play an important role in your business. What’s equally important is who uses those tools in your company’s name. Should you handle social media profiles yourself, or should you turn to a professional who can help you develop a solid social media strategy? [click to continue…]
{ 0 }
Credit: Fotolia.com
In the past I ran a small music PR firm where I assisted musicians with online PR and social media. Now I follow an even stronger passion, working full-time as a writer. Years of experience working with creative professionals and in my writing and publishing business have shown me the power social media can have in creative industries. [click to continue…]
{ 0 }
Credit: Fotolia.com
When Google Plus initially launched, both personal and business users flocked to the site. But before long those business users were told that their accounts weren’t welcome on the social network yet and that they would be deleted. Instead Google wanted to roll out a separate feature or profile type for businesses and brands — Pages.
After what felt like a painfully long wait, Google Plus Pages were finally recently unveiled. But were they worth the wait? Let’s look at both sides. [click to continue…]
{ 4 }
Photo Credit: horiavarlan on Flickr
In kindergarten, we were taught to raise our hands if we have a question. We had to wait our turn to be called on to ask our question. As adults, we turn to the search engines such as ask.com and Google for answers to our questions. They provide us with answers through algorithms that determine what websites provide the best information related to the questions we ask. [click to continue…]
{ 0 }
Credit: Fotolia.com
When it comes to social networks these days, I sometimes feel like the big players are in the middle of a war. And I don’t just mean they’re competing for our attention. It’s starting to feel like a race to the bottom on the issue of user privacy. I have to wonder if pure social networks are dead or at least dying in favor of what Eric Schmidt calls an “identity service.” [click to continue…]
{ 4 }
Credit: Fotolia.com
You know that it’s important to build your network or community when you use social media tools. But it’s equally important that you maintain that community if you really want to benefit from social media use. Whether you use these tools for personal or business networking, there is little point in engaging via social media if your friends and followers no longer care about what you have to say. [click to continue…]
{ 2 }
Google Plus has created a big splash in the social media scene. What is less obvious is that it may be impacting your blog traffic in ways you’re not even aware of. The trends I’m about to describe might be something to factor into your strategic social media and blogging plans.
One unique thing about G+ is that it allows us to send messages just as tersely as on Twitter – and at the same time, allows long, info-rich writing precisely like a dense blog post or even a magazine article. There is no text limit like on Facebook. [click to continue…]
{ 5 }
Are you using Google+ yet? I’m not usually one to jump into new social media tools until they have reasonable saturation within my target markets. But I was excited to give Google+ a try (largely because of the selectivity users have using the circles feature). Now that I’ve spent some time playing with the new network, overall I’m impressed. That said, a few hiccups are expected with any new tool. And I have three requests or suggestions for Google+.
Example of a Google+ Post in my stream
Here are those requests: [click to continue…]
{ 0 }
Question Mark Photo Credit horiavarlan
In a day when social networking could mean everything marketing your company, it can also mean a lot of trial and error. Not every social network will work for every company as a form of marketing.
With hundreds of social networks out there and a limited amount of time each day, which should you choose?
Let’s take a look at three of the larger social networks and which one may work best for your business. [click to continue…]
{ 3 }
Do you know who's in your social network? - Credit: BigStockPhoto.com
There are a lot of people out there in the job market looking for work right now. And HR representatives have long since started looking to social networking profiles to learn more about job applicants. Can you blame them? With so many people available and applying for jobs, why wouldn’t they want to know as much as possible about applicants’ personalities before hiring someone?
Then again, a lot of folks aren’t all that cautious about what makes it to those public profiles. They don’t really think about anyone but their friends and existing networks looking at the information they post. So they post stupid things without thinking — things that could cost them their dream job. Already have a job? You’re not off the hook. You might find yourself back on the job market if you aren’t careful about what you post online.
{ 18 }
Connect with us
