Credit: BigStockPhoto.com
Whether you plan to use social media for better PR outreach, marketing, or just listening to what customers have to say, the social media tools you use can play an important role in your business. What’s equally important is who uses those tools in your company’s name. Should you handle social media profiles yourself, or should you turn to a professional who can help you develop a solid social media strategy? [click to continue…]
diy social media,
social media expert
Credit: BigStockPhoto.com
First, let me say that I love Twitter. I was a slow convert, but love it despite its problems. And that said, I’m continually amazed by Twitter’s ability to create problems in an attempt to solve problems that were never really problems in the first place. “New Twitter” is just the latest example.
“Wait. What are you talking about?” I can hear a few of you thinking. Well, let’s see….
First Came the Retweet Button, Inhibiting Conversations
Retweeting has always been an important part of Twitter — the site’s viral element. It also enabled people to RT something while adding to the conversation (such as by tacking on a brief comment of their own). Then Twitter decided to add a RT button.
I think they really did mean well, given that the RT button meant you didn’t have to copy and paste in the original poster’s handle, saving you some of your 140 characters. But if it wasn’t to enable you to add more commentary of your own, how valuable is that saved space really? Not very much. [click to continue…]
New Twitter,
Twitter
Before I launched my online PR firm back in 2004, I worked in the nonprofit sector for a while. I was responsible for things like soliciting donations, helping to plan fundraising events, and hiring and supervising staff who took care of volunteer recruitment. At that time, social media didn’t really play any role in what we did. There was a lot of phone work involved instead.
In many cases, that’s very different today. Just a few short years later and social media is playing a significant role in bringing attention to causes, soliciting donations and more in the nonprofit world.
How are nonprofit organizations using social media today? Let’s explore that by taking a look at some examples.
Fundraising / Microfunding
One of my favorite examples of using social media in fundraising for nonprofits is a project from colleague Danny Brown — 12for12k.org. The 12for12k Challenge unites bloggers and other social media users globally to help raise awareness and funds to support different causes.
[click to continue…]
12for12k,
charities,
idealist,
libraries,
nonprofits,
npr,
podcasts,
social networking,
Twitter
Credit: BigStockPhoto.com
Spam. Eww. Who wants it, right? Unfortunately spam isn’t confined to email inboxes. It’s rampant in the world of social media. These days spam comes in all shapes and sizes, from entire blogs that are spam to itty bitty tweet spam. If you’re serious about using social media marketing to promote your business, you can’t afford to be labeled a social media spammer.
That “spammer” label can be a hard thing to shake. The thing is, you might earn the title completely unintentionally. What you consider innocent might be viewed very differently by the people you’re trying to reach through your social media marketing efforts. [click to continue…]
comment spam,
foursquare,
link spam,
myspace,
social media,
social media spam,
spam,
tweet spam,
Twitter,
twitter spam
Why Spamming Social Media Won’t Get You Very Far
By Jennifer Mattern on April 5, 2010
Credit: BigStockPhoto.com
Spam. Eww. Who wants it, right? Unfortunately spam isn’t confined to email inboxes. It’s rampant in the world of social media. These days spam comes in all shapes and sizes, from entire blogs that are spam to itty bitty tweet spam. If you’re serious about using social media marketing to promote your business, you can’t afford to be labeled a social media spammer.
That “spammer” label can be a hard thing to shake. The thing is, you might earn the title completely unintentionally. What you consider innocent might be viewed very differently by the people you’re trying to reach through your social media marketing efforts. [click to continue…]
comment spam, foursquare, link spam, myspace, social media, social media spam, spam, tweet spam, Twitter, twitter spam
{ 24 }