I’ll be blunt with you. I can’t stand kiss-asses. I refuse to be one. I hate it when newer folks in my niches do it to me. And I’m embarrassed for colleagues who think their transparent brown-nosing sneaks [...]
Social Media Relations
Do You Have to be a Kiss-Ass to Succeed in Social ..
by Jennifer Mattern on April 19, 2011 · 5 comments
Every once in a while I come across an article talking about how social media is changing or “saving” or revolutionizing public relations in some way. Most recently was the claim that social media has helped PR bounce [...]
Tags: pr, public relations, social media tools
One of the biggest complaints throughout the corporate world these days it the amount of time employees are spending on social media websites, namely Facebook. While most businesses don’t want their employees spending corporate time on Facebook for [...]
You’ve certainly seen at least one Old Spice Guy video by now. (And if you haven’t, get out from under your rock.) They have a thriving YouTube Channel and Twitter account. The company made waves with their social [...]
Tags: old spice, old spice guy, social media campaigns, Twitter, youtube

How NOT to Respond to Negative Feedback Online
by Jennifer Mattern on May 12, 2011 · 0 comments
There is plenty of advice out there about how to respond to negative feedback on blogs and other social media outlets when people speak out against you, your company or your products. And you’ll find plenty of tips [...]
Tags: comments, customer service