Exploring the Impact of Social Media
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Whether you plan to use social media for better PR outreach, marketing, or just listening to what customers have to say, the social media tools you use can play an important role in your business. What’s equally important is who uses those tools in your company’s name. Should you handle social media profiles yourself, or should you turn to a professional who can help you develop a solid social media strategy? [click to continue…]
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There’s a new (well, sort of new) buzzword making the rounds these days. “Content marketing.” Whether you’ve been doing it for years (under its other names) or are just now jumping onto the quality content bandwagon, content marketing is a concept you’re bound to come across in social media.
Let’s take a look at content marketing today — what it is, what’s great about it, and what’s not so great about yet another social media buzzword like this. [click to continue…]
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This is a social media blog. We clearly love social media and feel it has value. But do businesses sometimes put too much emphasis on social media when it comes to marketing and PR? I think they do. And I think social media “experts” are to blame. [click to continue…]
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Is anyone else tired of all of the conversations about who “owns” social media in business (or who should)? Okay. I know I’m not the only one. So why do many people still not get it? No one owns social media. Everyone owns social media. It’s what you choose to make of it.
I hate to break it to my former colleagues in the PR crowd, but social media didn’t get big because it was all about conversation and connections. It got hyped up back when social networking was still young because there was a crap-ton of money to be made. John and Jane Does were able to make small fortunes. (Just ask Ashley Qualls.) Word spread. That’s why Internet marketing had the stronger presence early on. [click to continue…]
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The giant companies of the world provide examples for everyone else; that’s not to say those examples are always good. However, these major companies have the opportunity to experiment, create side projects, and invest in a number of areas, demonstrating for the world to see what works amazingly well and what winds up as a ship wreck. A major area where we can see beacons of success from major brands is in the social networking field.
From YouTube videos to Twitter posts to elaborate Facebook pages, major companies have shown us the potential of the social medium. Here are nine of the companies that are well worth watching in 2011 as they continue to engage and grow their social network connections.
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In a day when social networking could mean everything marketing your company, it can also mean a lot of trial and error. Not every social network will work for every company as a form of marketing.
With hundreds of social networks out there and a limited amount of time each day, which should you choose?
Let’s take a look at three of the larger social networks and which one may work best for your business. [click to continue…]
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As the social media marketing landscape evolves, companies are increasingly inventing and reinventing ways to create compelling advertising for their brands.
More than ever, if you’re a business owner, it’s important to stay current on new social media trends, since users are quicker to support or ignore brands. Even so, there are a limited number of resources for business owners. So how do you go about educating yourself about what’s next in social media? Try following the examples of these five trendsetters and see if you can get some wheels turning.
HomeAway has taken something ordinary – vacation rentals – and turned it into something extraordinary by putting a face behind the campaign. With the idea behind HomeAway being, ‘why home, when you can HomeAway?” it’s no wonder that the short commercials they’ve put out online show some hilarious (and true) scenarios of what happens when you rent a hotel as opposed to a vacation home. [click to continue…]
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The impact of the social Web is greater than we realize right now. We’re not only window shopping online, but we’re also accustomed to finding awesome deals without leaving the comfort of home.
Many of us might not see it (fortunately, I live it) because we’re not exposed to it – it’s not necessary in our everyday lives (yet). But there’s a whole lot going on out there in the social world – group buying and daily deals being one area – that’s slowly expanded beyond general sites, into niche interests.
But does group buying give us an incentive to otherwise buy things we normally wouldn’t? Do daily deals make us feel as if we have to act immediately to get the best deal, even if it’s not something we necessarily need?
I’m pretty sure I’ve seen deals come through my email from Groupon and suddenly I’m like… “OH! I WANTED to do that. Really. I did, I swear.” And seeing deals shared through a friend on Twitter or Facebook definitely influences me to check them out. [click to continue…]
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There are many articles floating around out there discussing a move from search engine optimization (SEO) to social media optimization (SMO) when it comes to Internet marketing. Personally, I don’t buy that there has to be any such move. In fact, social media and SEO seem to have more in common than they have differences. And those similarities are often their most important elements.
Let’s take a look at some of the ways SEO and social media are similar, and why you should still consider both in your Internet marketing plan. Here are five similarities I see between SEO and social media: [click to continue…]
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Let me preface this list by saying that I generally dislike “best” lists. I don’t care for people attempting to rank the best of the best of anything online. It’s not just based on a collection of faulty metrics or completely subjective (which people often don’t admit), but it’s ignorant at best. After all, no one is familiar with everything available, so how can they attempt to identify the best?
It usually turns into this back-patting, ass-kissing kind of thing. “So-and-so said something nice about me so I obviously think they’re one of the best or most influential people out there,” or “So-and-so is a more well-known blogger than me, so I should include them so maybe they’ll notice me.” Man, that kind of thing makes me cringe. [click to continue…]
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