There’s a new (well, sort of new) buzzword making the rounds these days. “Content marketing.” Whether you’ve been doing it for years (under its other names) or are just now jumping onto the quality content bandwagon, content marketing [...]
Social Media Marketing
This is a social media blog. We clearly love social media and feel it has value. But do businesses sometimes put too much emphasis on social media when it comes to marketing and PR? I think they do. [...]
Is anyone else tired of all of the conversations about who “owns” social media in business (or who should)? Okay. I know I’m not the only one. So why do many people still not get it? No one [...]
The giant companies of the world provide examples for everyone else; that’s not to say those examples are always good. However, these major companies have the opportunity to experiment, create side projects, and invest in a number of [...]
In a day when social networking could mean everything marketing your company, it can also mean a lot of trial and error. Not every social network will work for every company as a form of marketing.
With hundreds [...]
