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Whether you plan to use social media for better PR outreach, marketing, or just listening to what customers have to say, the social media tools you use can play an important role in your business. What’s equally important is who uses those tools in your company’s name. Should you handle social media profiles yourself, or should you turn to a professional who can help you develop a solid social media strategy? [click to continue…]
diy social media,
social media expert
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Whether you plan to use social media for better PR outreach, marketing, or just listening to what customers have to say, the social media tools you use can play an important role in your business. What’s equally important is who uses those tools in your company’s name. Should you handle social media profiles yourself, or should you turn to a professional who can help you develop a solid social media strategy? [click to continue…]
diy social media,
social media expert
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Social media can be effective both for personal and business networking (and even for marketing). But there are so many social media sites and tools that it can also sometimes feel overwhelming. They key to getting the most out of social media without wanting to throw in the towel is to find the right social media time split. [click to continue…]
social media,
time management
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It’s hard to believe we’re already nearing the end of this year. But that also means we’re on the verge of starting a new year, with new hopes and new goals. Have you set your personal or business New Year’s resolutions yet? If you’re short on ideas, social media might be able to help.
Here are three ways you can use social media to come up with and set your New Year’s resolutions, and maybe even stick with them. [click to continue…]
goals,
New Year's resolutions
Social Media is Changing Business (Photo Credit: intersectionconsulting)
2010 brought on a year of social media marketing for companies of all types around the world. As we enter into 2011, social media marketing is expected to continue to take off in a whole new direction. [click to continue…]
Google Plus has created a big splash in the social media scene. What is less obvious is that it may be impacting your blog traffic in ways you’re not even aware of. The trends I’m about to describe might be something to factor into your strategic social media and blogging plans.
From Tweets to Articles: the G+ Hybrid
One unique thing about G+ is that it allows us to send messages just as tersely as on Twitter – and at the same time, allows long, info-rich writing precisely like a dense blog post or even a magazine article. There is no text limit like on Facebook. [click to continue…]
G+,
Google Plus,
Google+
When Charlie Sheen first began his media blitz earlier this year, people thought he was insane. People still think he is insane, but it turns out he is a social media marketing genius. When he offered an open position for a college student to become his social media intern, over 74,000 ambitious Sheen-heads responded with hashtags like #winning, #tigerblood and #adonisdna.
Despite all of the wrong, despicable, and immoral things Charlie Sheen has done, he has mastered the art of social media marketing and created his cult of personality has sparked an entire accredited online school of digital communication studies. Here are some things your brand can learn from the master of Winning: [click to continue…]
Charlie Sheen,
Online School of Social Media
Good search engine optimization (SEO) techniques vie for top rankings by using keywords to grab the attention of search engines like Google and Bing. Many website developers have wondered whether special education in media is good SEO or a no show. As it turns out, using special education keywords in you page’s copy and pay-per-click (PPC) ads could help you boost traffic to you website. That makes it good SEO.
SEO and PPC Results for Special Education
One of the reasons that “special education” provides good results is that there are very few websites taking advantage of these keywords. When using Google to search for “special education,” you will find that most of the highest ranked websites belong to Wikipedia and the government. You might also notice that there aren’t any PPC ads using that keyword phrase. [click to continue…]
Media,
Media Education,
search engine optimization,
seo,
seo and special education,
special education in media,
special education keywords
There are plenty of people out there today that use social media to its fullest. They want to learn about the world and the people in it, and they want to stay in touch with their friends and family members who live far away or who they don’t get to talk to that often because they’re all busy with their daily lives.
Recently, there has been talk of becoming addicted to social media. While that makes a good headline, it’s probably not the most accurate description of what’s actually taking place. Addiction is a serious issue, and using a social media site frequently doesn’t actually fit the criteria of addiction.
Still, there are concerns with the overuse of social media sites and the kinds of effects (both good and bad) that social media has on people.
- People like to interact with others. Even if you don’t get out much or have a large group of friends, you’re human – and humans are inherently social creatures. It’s good for your mental health to be around others or at least talk to them online and spend time interacting. It can build self-esteem, make you happier, and allow you to learn more about yourself, other people, and the world around you.
- Group mentality comes into play when people interact through social media. That’s both good and bad, depending on what the group is focused on and what they’re doing about it. It’s very easy for people to start talking to one another about a topic and to eventually start thinking alike. Mobs are started that way, but so are successful business ventures – it’s all in what the people are interested in and what their plans for the future are.
- It’s also very possible for people to feel as though they have others who care about them when they use social media. There’s compassion involved on many sites where people get to know one another. Be careful, though, because there are also scammers who will prey on the compassion of others and cheat people out of money and possessions.
- Social media only affects you to the extent that you let it. If you find yourself getting too involved with social media, take a break for a while and go do something else. You should balance the time you spend in online social networks with the time you spend in community and family activities in the real world.
Mental health can be helped by social media, but it can also be hindered if people spend too much time online. When you find a balance, you’ll be much better off, and so will the people you have relationships with. Don’t underestimate the value of social media interactions, though, especially for people who don’t like to get out much or can’t frequently leave their houses. It’s one of those areas where you can find lots of social media resources online to help you learn and pursue it further.
People who are confined to their homes can help avoid depression and see other benefits from being active in online social networks where they can get support from others and have a compassionate audience of understanding listeners.
human nature of interaction,
social media addiction,
social media and psychology,
social media noise,
social media online resources
People use social media a lot today. And I mean A LOT. I’m constantly checking my Twitter account, wondering what status messages have changed on FB… wondering if my friends put up new pictures.
It’s never-ending. Why do I do this? Why do WE as people do this?
People do it because they want to keep in touch with their friends and see what everyone is doing- and it’s great for that. It’s good for family and friends that are far away from one another and it’s also good for people who want to keep up with their favorite stores and shops on various social networks to find deals and discounts.
Out of all of these benefits though, I’m really interested in the psychology side of social media. The majority of society doesn’t really appear to think about the psychological aspect behind what they do- they (like myself) just do things that feel and seem right or enjoyable to them. [click to continue…]
Human Psychology,
social media
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Social media buzzwords are all around us — Web 2.0, engagement, community, conversation, influencers, and countless others. But have you realized how much social media buzzwords have infiltrated Human Resources? Social media job titles seem to be all the rage, although for the life of me I can’t imagine why.
To be honest I’ve used a few of these. I used to be a social media consultant through my online PR firm. And I’m currently a professional blogger (although definitions vary from anyone running a business-oriented blog or getting paid anything at all to blog to those earning a full-time living from blogging — I go with the latter definition). That’s a part of the problem though. We’re at a point where it seems like everyone is defining these social media job titles so differently that in the end they mean little to nothing. Are we simply caught up in social media stardom, or are we more lost in trying to explain what we do? And what are your thoughts on some of the more “interesting” (read: ego-centric) social media job titles out there — from czar to guru? Check out the list below to see what kinds of social media job titles are out there and being advertised these days. [click to continue…]
social media jobs,
social media professionals
