In the past I ran a small music PR firm where I assisted musicians with online PR and social media. Now I follow an even stronger passion, working full-time as a writer. Years of experience working with creative [...]
Archive of Jennifer Mattern
Jennifer Mattern is a professional blogger and freelance business writer, and a former online PR and social media consultant. In addition to writing about social media issues at Social Implications, she also blogs about freelance writing, business writing, and indie publishing. She is currently working on a nonfiction book for freelance writers tentatively called The Query-Free Freelancer, and is the author of the Web Writer's Guide e-book series among other e-books. After launching a music PR firm in 2004, she moved quickly into online public relations and social media work due to the social Web savvy of the independent music client base. She continues to work actively in social media through her writing and blogging as well as through her own Web development projects.
Jennifer has written 41 awesome article(s).
When Google Plus initially launched, both personal and business users flocked to the site. But before long those business users were told that their accounts weren’t welcome on the social network yet and that they would be deleted. [...]
When it comes to social networks these days, I sometimes feel like the big players are in the middle of a war. And I don’t just mean they’re competing for our attention. It’s starting to feel like a [...]
You know that it’s important to build your network or community when you use social media tools. But it’s equally important that you maintain that community if you really want to benefit from social media use. Whether you [...]
I’m almost finished with my holiday shopping. But many people are still in full swing. Or maybe you haven’t even started yet. No matter where you are in the process do you think social media played (or will [...]
