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Whether you plan to use social media for better PR outreach, marketing, or just listening to what customers have to say, the social media tools you use can play an important role in your business. What’s equally important is who uses those tools in your company’s name. Should you handle social media profiles yourself, or should you turn to a professional who can help you develop a solid social media strategy? [click to continue…]
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Credit: BigStockPhoto.com
Whether you plan to use social media for better PR outreach, marketing, or just listening to what customers have to say, the social media tools you use can play an important role in your business. What’s equally important is who uses those tools in your company’s name. Should you handle social media profiles yourself, or should you turn to a professional who can help you develop a solid social media strategy? [click to continue…]
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Social media can be effective both for personal and business networking (and even for marketing). But there are so many social media sites and tools that it can also sometimes feel overwhelming. They key to getting the most out of social media without wanting to throw in the towel is to find the right social media time split. [click to continue…]
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It’s hard to believe we’re already nearing the end of this year. But that also means we’re on the verge of starting a new year, with new hopes and new goals. Have you set your personal or business New Year’s resolutions yet? If you’re short on ideas, social media might be able to help.
Here are three ways you can use social media to come up with and set your New Year’s resolutions, and maybe even stick with them. [click to continue…]
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In the past I ran a small music PR firm where I assisted musicians with online PR and social media. Now I follow an even stronger passion, working full-time as a writer. Years of experience working with creative professionals and in my writing and publishing business have shown me the power social media can have in creative industries. [click to continue…]
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When Google Plus initially launched, both personal and business users flocked to the site. But before long those business users were told that their accounts weren’t welcome on the social network yet and that they would be deleted. Instead Google wanted to roll out a separate feature or profile type for businesses and brands — Pages.
After what felt like a painfully long wait, Google Plus Pages were finally recently unveiled. But were they worth the wait? Let’s look at both sides. [click to continue…]
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Photo Credit: horiavarlan on Flickr
In kindergarten, we were taught to raise our hands if we have a question. We had to wait our turn to be called on to ask our question. As adults, we turn to the search engines such as ask.com and Google for answers to our questions. They provide us with answers through algorithms that determine what websites provide the best information related to the questions we ask. [click to continue…]
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Social Media is Changing Business (Photo Credit: intersectionconsulting)
2010 brought on a year of social media marketing for companies of all types around the world. As we enter into 2011, social media marketing is expected to continue to take off in a whole new direction. [click to continue…]
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When it comes to social networks these days, I sometimes feel like the big players are in the middle of a war. And I don’t just mean they’re competing for our attention. It’s starting to feel like a race to the bottom on the issue of user privacy. I have to wonder if pure social networks are dead or at least dying in favor of what Eric Schmidt calls an “identity service.” [click to continue…]
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You know that it’s important to build your network or community when you use social media tools. But it’s equally important that you maintain that community if you really want to benefit from social media use. Whether you use these tools for personal or business networking, there is little point in engaging via social media if your friends and followers no longer care about what you have to say. [click to continue…]
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Google Plus has created a big splash in the social media scene. What is less obvious is that it may be impacting your blog traffic in ways you’re not even aware of. The trends I’m about to describe might be something to factor into your strategic social media and blogging plans.
One unique thing about G+ is that it allows us to send messages just as tersely as on Twitter – and at the same time, allows long, info-rich writing precisely like a dense blog post or even a magazine article. There is no text limit like on Facebook. [click to continue…]
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