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  • Pinterest Marketing Tips for Businesses and Blogs

    Pinterest Marketing Tips for Businesses and Blogs

    Owners of businesses and blogs need to take a serious look at Pinterest because it can and does drive sales. Further down in this post I will share a how-to video anyone can understand. For now, though, I want to make the case for why you should use it, and then provide tips on how(…)

  • Social Media: DIY or Hire a Pro?

    Social Media: DIY or Hire a Pro?

    Whether you plan to use social media for better PR outreach, marketing, or just listening to what customers have to say, the social media tools you use can play an important role in your business. What’s equally important is who uses those tools in your company’s name. Should you handle social media profiles yourself, or(…)

  • The Social Media Time Split: Where Should You Spend Your Time?

    The Social Media Time Split: Where Should You Spend Your Time?

    Social media can be effective both for personal and business networking (and even for marketing). But there are so many social media sites and tools that it can also sometimes feel overwhelming. They key to getting the most out of social media without wanting to throw in the towel is to find the right social(…)

  • Some of the Best Social Networks for Creative Professionals

    Some of the Best Social Networks for Creative Professionals

    In the past I ran a small music PR firm where I assisted musicians with online PR and social media. Now I follow an even stronger passion, working full-time as a writer. Years of experience working with creative professionals and in my writing and publishing business have shown me the power social media can have(…)

  • Were Google Plus Pages Worth the Wait?

    Were Google Plus Pages Worth the Wait?

    When Google Plus initially launched, both personal and business users flocked to the site. But before long those business users were told that their accounts weren’t welcome on the social network yet and that they would be deleted. Instead Google wanted to roll out a separate feature or profile type for businesses and brands —(…)

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