Sometimes it feels as though online privacy is a thing of the past. And while years in the PR world made me well aware of the value of transparency, I still find that sad. We have social networks selling off our data to advertisers. We have ISPs selling only semi-anonymous [...]
Is Social Media Killing Personal...
We Know Where You Are (The Creep...
101 Social Media Tools for Socia...
The Future of Niche Social Netwo...
“Gurus” and Other So...
Should You Add a Forum to Your Company’s Web..
by Jennifer Mattern on February 20, 2012 · 0 comments
Forums might sound old school, but they still have a place in this social media centric world. Should you consider adding one to your own company’s website? While forums aren’t right for all businesses, they do have some advantages and there are specific functions that forums still serve well.
Let’s [...]
Tags: community, forums, social networks
Whether you plan to use social media for better PR outreach, marketing, or just listening to what customers have to say, the social media tools you use can play an important role in your business. What’s equally important is who uses those tools in your company’s name. Should you handle [...]
The Social Media Time Split: Where Should You Spen..
by Jennifer Mattern on January 9, 2012 · 4 comments
Social media can be effective both for personal and business networking (and even for marketing). But there are so many social media sites and tools that it can also sometimes feel overwhelming. They key to getting the most out of social media without wanting to throw in the towel is [...]
Tags: social media, time management
3 Ways to Use Social Media to Set Your New Year..
by Jennifer Mattern on December 22, 2011 · 0 comments
It’s hard to believe we’re already nearing the end of this year. But that also means we’re on the verge of starting a new year, with new hopes and new goals. Have you set your personal or business New Year’s resolutions yet? If you’re short on ideas, social media might [...]
Tags: goals, New Year's resolutions
